The Research On The Credibility Of Chinese Charity

The core value of the charity is to propagate the kindness, integrity, ethics andresponsibility to the whole world.Although the Chinese charity has a late start,it hasalready achieved some progress and has improved the public welfare.What is certain isthat the charity in China has became an irreplaceable element in building a harmonioussociety. Due to the successive exposure of2011charity scandals,people begun toquestion the reliability of charity and focus on its accountability. All the countermeasureshave failed to save the charity and it has been trapped in this credibility crisis untilnow.This reflect the fact that the charity has to face the tremendous falling of itscredibility. Therefore,solving the problems by using the social trust theory is verycritical.The lower maturity, the poor information transparency,the unpromisingcommunity participation, the imperfect laws and the industry supervision are the majorissues that perplex the charity in China.From the perspective of social trust theory,this paper attempts to analysis theimportance and necessity of the our charity’s credibility rebuilding. This papersystematically combs the internal and external difficulties in the development ofcharity.And based on mass data for empirical analysis, the author tries to give tripleconstruction suggestions from moral culture,regime and industry angels to help thereconstruction of our charity credibility.The paper is consists of five chapters.Chapter one,introduction, including thebackground and significance of this topic,the domestic and international research reviewsand research methods.Chapter two,theoretical basis on credibility of the charity in ourcountry, the paper explains the definitions of non-profit organization,charity,the charity,credibility and the charity credibility,and then outline the theoretical basis for this paper. Chapter three,the current situation of the charity in China,according to the data publishedby the charity’s official website,《2011annual donation report》 and a small scalequestionnaire,the author analyze the existing circumstances of the charity inChina.Chapter four,reason analysis of low credibility of China charity.Chapter five, thereconstruction countermeasures of Charity credibility in our country.