On Protection Of Online Shopping Consumers' Rights And Interests

In order to explore the protection of consumers' rights and interests in embedded protection and online shopping activities,this paper adopts the method of combining theory with qualitative research.The first step is to make a detailed interpretation of Marx's view of fairness and justice,excavate the theoretical connotation of the "rule of virtue",and analyze the performance pressure of the "new law" by the second step;the third step is to combine the concept of fair and justice with the "new law" and the theory and reality of building the concept of embedded protection.The fourth step is to discuss the legitimacy of the embedded protection concept from the practical and logical aspects.The fifth step is to test the feasibility of the embedded protection concept in case form,so as to summarize the various characteristics and operation effects of the embedded protection concept from the empirical point of view;and the sixth step,through the analysis of the embedded protection concept.The analysis of empirical cases summarizes the countermeasures and suggestions for research.Specifically,in recent years,online shopping platforms have sprung up like mushrooms,bringing prosperity to the market economy as well as social problems.The state gradually recognizes the protection of the rights and interests of consumers in online shopping activities.Before the implementation of the law on the protection of consumer rights and interests of People's Republic of China in 2014,the protection of the rights and interests of consumers in the online shopping activities appears to be more difficult and even generally said to be helpless and weak.The "new consumer law" has been implemented at the institutional level to standardize online shopping activities,so that it can have laws and safeguard rights.However,the "new consumer law" is mainly aimed at ex post rights protection.Therefore,this study intends to take Marx's view of fairness and justice as one of the guiding ideas of online shopping activities,and to enhance the "moral" binding force of all parties in online shopping activities.Based on the theory of Marx's fairness and justice and the "new law of digestion",this study is based on a logical extension,and finally puts forward the concept of "embedded protection",and combines "rule of virtue" with "rule of law".Then,this paper uses "embedded protection" as an analytical framework for several specific cases of online shopping activities.To analyze and put forward relevant policy recommendations and countermeasures.After research,the following conclusions are concluded: first,the embedded protection framework built on the basis of Marx's fair and justice and "new elimination" has good practicality and practicability;second,the embedded protection framework protects the embedded protection framework from the source of the event in the case of the empirical analysis of the embeddedprotection framework.It has the advantages,but there is also a difficult problem of popularization.third,through the case analysis,The research believes that the promotion work of protecting the rights and interests of online consumers should be strengthened: improving internal requirements,paying attention to reality,and implementing practical regulations.