The Research On The Construction Of The Party's Clean Image By People's Daily Since The 18th CPC National Congress

Since its establishment,the CPC has attached great importance to shaping and building the party's image through the media.The past five years since the 18 th CPC national congress have been a time for the CPC to forge ahead and overcome difficulties.In the past five years,the CPC has attached great importance to building a clean image of itself and established a good clean image through nationwide anti-corruption actions and political communication activities.As the mouthpiece of the party and the government,People's Daily is both solemn and authoritative.It plays a very important role in propagating the party's propositions,guiding public opinion and building the party's image.With this in mind,this paper takes the clean image of the communist party of China since the 18 th national congress of the communist party of China as the research object,People's Daily as the analysis carrier,adopts content analysis,text analysis and other methods,based on the theories of communication,political communication and party image,through the quantitative analysis and qualitative elaboration of the selected samples of People's Daily in the past five years,and then obtains the effect and enlightenment of People's Daily on the construction of the party's clean image.This paper is composed of five chapters.The first chapter elaborates on the reasons for selecting the topic,research methods,literature review,key points and innovation points.The second chapter explains relevant concepts and the interpretation approach of this paper.The third chapter focuses on the quantitative analysis from the six dimensions of report quantity,report length,report layout,source,news genre and report topic.The fourth chapter from the body of the party's clean image play a role,the party's clean image building content,way and strategy four aspects has carried on the qualitative research,finally,the paper analyzes the effect of People's Daily on the construction of the party's clean image and its enlightenment on the construction of the party's clean image.