Research On The Application Of Government WeChat Of Inner Mongolia

With the development of Internet technology and information technology in recent years,the advantages of new media applications have also stood out.Therefore,in order to strengthen communication with the public,relevant government departments have successively opened related microblogs and WeChat public numbers.At the first time,relevant information is sent to the public through the Weibo platform to narrow the distance between the public and strengthen communication.At present,the application of government WeChat makes government information more transparent and open.The application of the government WeChat Public Number can strengthen the communication a public and the through a new media application.It is a good bridge of communication.At the same time,the government WeChat initially has the potential of the public domain of the Internet.On the one hand,this will help to promote the improvement of the quality and efficiency of government management.It also gradually highlights the characteristics of Habermas 'ideal public domain in the process of practical application.Combining the public nature of the public domain,which is both single and diverse,neutral and non-neutral,with the government WeChat,a comprehensive analysis is made of the relationship between the two.Based on the three elements of public domain theory,this paper puts forward some corresponding measures to solve the existing problems of government WeChat.It is not difficult to find that public domain theory is an ideal bourgeois public domain and needs scientific reference.Based on collating and analyzing relevant documents and materials of government WeChat,it is reasonable to collate and analyze the relevant materials and documents of domestic government WeChat influence,and find that the government can not achieve social governance innovation without thedevelopment of government WeChat.However,due to the differences in regional economic development and other factors,the government WeChat's management approach in ethnic autonomous areas is not very smooth.This paper is a combination of the domestic government WeChat influence research method and the actual development of Inner Mongolia Autonomous Region,through the application of quantitative analysis and qualitative analysis of the way to further explore it.The quantitative analysis method is mainly based on the collection and collation of the new data of the WeChat government of the Inner Mongolia Autonomous Region government in the past six months,and finds the top six government WeChat public numbers in the Inner Mongolia Autonomous Region,and then combines five specific indicators and the new list.On the basis of indicators,The systematic analysis of the selected public number first excavates the factors and indicators that help to increase influence.At the same time,when comparing the non-government affairs with the government affairs of other ethnic minority autonomous regions,the development of the influence of government affairs in Inner Mongolia and the existing problems can be reasonably compared.Finally,the analysis of the content of targeted improvements,which qualitative research refers to a more comprehensive analysis of the national government affairs of the WeChat,including the Inner Mongolia Autonomous Region,the current development of the situation.In order to ensure the official nature of the authentication subject and the authority of the published information,it is necessary to further improve the relevant authentication function to avoid causing the entire system to fall into chaos due to some loopholes;In order to further promote the normative development of the government of Inner Mongolia Autonomous Region,it is necessary to gradually improve the corresponding policies.In order to improve the overall reading volume of government WeChat,the published content must be strictly screened;The media application ability can be further improved through the complementary advantages of the small end of the application area.Combined with the regional characteristics,to create theexclusive application of government WeChat brand,significantly achieve the audience's degree of communication and recognition.In short,technology application,data collation and analysis,innovation in communication methods,public opinion guidance,government certification,improvement of government services,and integration of local characteristics are important factors in enhancing the influence of the government affairs WeChat in the Inner Mongolia Autonomous Region.In order to gradually bring the government closer to the people and local governments to communicate and communicate.