Empirical Research On The Influence Of Public Wechat Of Inner Mongolia Autonomous Region

Based on the review and combing of the relevant documents of the government WeChat, the author analyzes and summarizes the literature of the influence of the domestic government WeChat, and found the WeChat has become a new way for the government to innovate the social governance. However, due to the imbalance of local economic development, the development of local government WeChat in ethnic minority areas still has problems. In this paper, the author according to the domestic research method of government Wechat and the local condition of the Inner Mongolia Autonomous Region, the paper is mainly used the combination of qualitative and quantitative methods to make the deep research, the qualitative research includes the overall analysis of status of government Wechat in National and Inner Mongolia Autonomous Region, quantitative research is through nearly half a year of data collection in new rank of government Wechat in Inner Mongolia Autonomous Region, to find the six government WeChat with a higher degree of influence in Inner Mongolia Autonomous Region, and then according to the new rank index to analysis the selected government WeChat, at the same time make a comparison with non-government and other ethnic minorities in the government WeChat, find out the overall level of the influence of the government Wechat in Inner Mongolia and the problems, finally find the way to enhance the influence of government WeChat in Inner Mongolia Autonomous Region: to perfect the authentication function, to ensure the authenticity of the certification, to ensure the authority of the information; to improve the matching policies and regulations, to promote the development of Inner Mongolia Autonomous Region WeChat become more standardized; to complement the advantages of the two micro-areas, to promote the overall integration of media means; through the screening of information content, to improve the overall reading amount of government WeChat; to create a regional exclusive government WeChat brand, with the brand effect, improve the user's degree of communication and recognition. In generally, enhance the influence of government WeChat in the Inner Mongolia Autonomous Region is start from the technology, certified at the government, based on the local condition, rely on the data, innovative the communication,and ultimately to achieve a comprehensive improvement of government services, make a scientific guide to public opinion, while taking responsibility for the dissemination and inheritance of cultural activities in ethnic minority areas, and constantly enhance the communication between the government and people, the interaction between the various countries.