Transformation Of Government Functions Management In The Development Of Exhibition Industry In China

Since the reform and opening to the outside world,China's market economy has developed rapidly and the market forces have been expanding.However,with the rapid development of the exhibition industry,there are some problems which restrict the healthy development of the MICE industry in china.This article from the perspective of the transformation of government functions under the Convention and exhibition industry development situation,reveals China's exhibition industry practice development course,main achievement,and then puts forward the existing problems of China's exhibition industry,such as international exhibitions and the lack of long-term governance,large-scale international conference participation in lack of guidance,international exhibition positioning is not clear,the lack of awareness of the market government investment,too much interference,combating the enthusiasm of enterprises.The direction of the transformation of government functions and countermeasures,including macro planning,scientific orientation,overall marketing,establish and perfect the market support mechanisms,improve supervision mechanism,improve the development of the association,founded self-discipline and coordination mechanism,the transformation of government functions effectively can improve the satisfaction of the exhibition industry.The first part of this paper mainly expounds the research background,purpose,significance and so on.The second part is mainly about the exposition and the concept of government functions,the relationship between the government and the market,the theoretical basis of the transformation of government functions.The third part on the transformation of government functions in the exhibition industry development practice,the transformation of government functions and the interaction of exhibition industry,the exhibition industry's role in the process and problems of analysis,analysis of China's current exhibition international exhibition management,lack of long-term large-scale international conference participation in lack of guidance,international exhibition location is not clear,the lack of awareness of the market,the government investment to interfere too much,blow the enthusiasm of the enterprises.The fourth part is the question of the third part of the proposal,this part is from the macro planning,scientific orientation,overall marketing,establish and perfect the market support mechanisms,improve supervision mechanism,improve the development of the association,founded self-discipline and coordination mechanism,these four aspects that the effective transformation of government functions in the way described.To put forward some suggestions for the development of China's exhibition progress.