Crisis Management And Solution Analysis For Private Colleges On We Media

With science developing rapidly and competition intensifying significantly,talents with strong ability and exquisite technique are in urgent demand by all businesses.Meanwhile,the requirements for applied and technical talents are also becoming more and more critical.As an essential part of Chinese higher education which trains millions of workers for the society,private higher vocational colleges with a history of 40 years is now transferring from emphasizing on the size of the school to focusing more on the quality of teaching.Due to the breakthroughs in science and techniques,We-Media,as a new form to exchange ideas and spread information with high efficiency among different users is becoming more and more popular,which however also brings up potential risks and problems in communication.Because of the short history and limited resources,private higher vocational colleges prefer to invest more in the development of subject and specialty construction while the crisis management of school is always neglected.In addition,We-Media,as a new forefront of public sentiment and opinions,is becoming particularly important thanks to its massive users,such as teachers and students in school,and huge amount of various information exchanged on it.Once the campus crisis breaks out,usually both confirmed and false information will spread by We-Media and may cause negative public sentiment,which would compromise the crisis management of private higher vocational colleges and make it more difficult to solve problems.And if such campus crisis is not appropriately conducted,not only the image and name of school will be damaged,but also the very existence of private higher vocational colleges may be at stake.In the era of We-Media,it is very critical to study the problems and strategies of crisis manage for private higher vocational colleges.This dissertation is composed of six chapters.It particularly researches the crisis management of private higher vocational colleges in Chengdu according to “4R” crisis management theory.The problems in the crisis management of private higher vocational colleges in Chengdu are studied based on Reduction,Readiness,Response and Recovery.Namely,poor crisis prevention system and crisis management philosophy,the lack of effective crisis forecasting measures,ineffective contingency plan of crisis and public opinion monitoring,inefficient and proper use of We-Media,being conservative in crisis management,poor public opinion guidance ability and incomplete aftermath mechanism.And the causes of above problems are also investigated,including poor understanding of We-Media and predictability of crisis,impractical contingency plan,incomplete anticipation and monitoring system,vague and ambiguous in crisis management principles,poor media quality and public opinion guidance as well as aftermath mechanism.Then,based on “4R” crisis management theory,strategies to solve such problems are developed as well.It is suggested that private higher vocational colleges should cultivate scientific crisis management philosophy,improve their predictability of potential problems,complete the contingency plans and crisis management system,make much account of We-Media,improve crisis management skills,and strengthen public opinion guidance as well as aftermath mechanism.In general,this dissertation aims to provide modern,comprehensive and effective solutions as well as suggestions to enhance the efficiency of crisis management,to promote the image and maintain sustainable as well as harmonious development of private higher vocational colleges.