Research On Media Weibo Police-Related Reports From The Perspective Of Frame Theory

As an important subject of legal news reports,the police-related reports has become the focus of media coverage due to its high news value and strong readability of news.At the same time,with the rise of new media on the Internet,many traditional media organizations are moving their coverage to new media platforms,and the authorities is actively encouraging the media to accelerate the pace of integration.It is based on the importance of the police-related reports and the background of the media’s accelerated integration development,and the high influence of the People’s Daily Weibo on the Weibo field,that this article uses the People’s Daily weibo police-related reports as a case study.Based on the relevantly theoretical background of framework,framework construction and framework effects in framework theory,this article launch research about police-related reports in media weibo.This paper mainly applied the case analysis method and the content analysis method to carry out the research on the media weibo police-related reports.It selected the Weibo report of the People’s Daily Weibo from 2012 to 2018 as the research sample.And carried out a complete statistical record of 368 valid police-related reports in Weibo,by the method of word retrieval and manual screening.At the same time,according to the content analysis method,this paper conducted trend analysis,keyword frequency analysis,topic analysis and attitude analysis on the 368 valid police-related reports.With regard to the research on the media weibo police-related reports,the author has following expectations.Firstly,the research is expected to focus on this type of reporting,strengthen the emphasis of media organizations and audiences on such topics,and strengthen the awareness of media service in the rule of law.Secondly,focus on media reform and media integration,which can provide reference samples to find practical basis for the media integration strategy of the country;Finally,summarize the reporting strategy,which propose questions based on research findings and give suggestions to help improve the capacity of traditional media to set agendas in the Internet Era and New Media Age.The text of this article is divided into five chapters.The first chapter explains the key concepts,classifications and meanings of framework theory,police-related reports and media weibo.This chapter mainly summarizes the framework theory that needs to be applied in the later research,and emphasizes the definition of the framework and framework construction theory of Entman and Gamson,as well as the theory of individual framework and frame effect by Chevrolet and Drachman.The definition has been introduced for the practical application of the following.At the same time,the first chapter also elaborates on the development status,research necessity,feasibility and practical significance of the media weibo police-related reports.The second chapter starts from the concept of media weibo police-related reports.The development status,specific characteristics and value orientation of the media weibo police-related reports are also summarized in this paper to establish the basic consensus of this paper,to facilitate the research,verification and comparison of subsequent research specific cases.The study found that the media weibo police-related reports had basically achieved the extensive participation of media organizations,and the number of reports on the subject in the weibo field had been increasing.Based on the theoretical basis in the first chapter and the specific characteristics of the police-related reports,the third chapter combined the effective samples of the police-related reports in the 368 articles of People’s Daily Weibo,and concluded that these reports frequently used seven regular issues framework,including active resumption,warning education,police casualties,public notices,professional identification,supervision and criticism,community harmony.The framework of the above-mentioned report topics was constructed by enriching the communication carrier to adapt to the communication pattern,adopting the truth of the news,and repeating the reports to deepen the audience’s cognition and positive positions leading the audience to think.The fourth chapter is mainly about the analysis of the effect of the report frame.Through the sampling code of the popular comments in the sample weibo,added data analysis and judgments,it found that 82% of the police-related reports of the People’s Daily weibo had reached the according guidance effect among the audience.In the fifth chapter,this paper concludes that media weibo police-related reports usually have three major problems: neglecting the particularity of the subject matter,insufficient attention to the reports’ details,and lack of standardization of value guidance.Meanwhile,this paper also proposes optimization suggestions aiming at specific problems.It is expected that media weibo should not only carefully handle special reports,balance the relationship between framework construction strategies and details when conducting warnings,but also pay attention to verifying and holding timeliness.Furthermore,in regard of audience effects,it’s supposed to pay more attention to improving media guidance,consider the degree of adaptation of reports and social and social values,reflecting humanistic care.