The Study On Health Care Products' Consumption Situation And Causes Of Elderly People In Urban Community

Recently,the rapid development of the society and the living standard allow people to pay attention to the health care problem.Since the aging population is increasing every year,the elderly people have gradually become the most major consumer of the health care products.However,there are many health care product traps that are aiming at elderly people.The purpose of this paper is through the analyzation of the elderly people health care products purchasing behavior,guide the elderly groups set up rational consumption concept.Through setting up the right consumption view to achieve the goal of healthy aging.This paper uses the methodology of questionnaire and interview to investigate the health care products purchasing behaviors of elderly groups in four communities in the city of Shijiazhuang.The results are illustrated as follow.It is common for the elderly groups to buy health care products.Elderly people purchase the health care products frequently,and have a high consumption expenditure for health care products with the simplex information sources and diversification of purchasing channels.The level of the elderly people purchasing health care products will be influenced by their level of education,level of economic and health condition.The article presents the characteristics of the consumption of health care products for elderly people,and finds that there are problems of blind consumption of health care products in elderly people.This paper analyzes the reasons why the elderly people buy health care products blindly from five aspects: personal view,family,peer group,community and enterprise.The awareness of health care for elderly people is improved.The independent economic source support the ability to purchase.Lack of health care products knowledge and low social judgment for elderly people.These can affect elderly people to buy the health care products.The lack of spiritual care and communication between children and the elderly indirectly affect the elderly choice of health care products.The communication between children and elderly people is insufficient therefore lacking proper guidance on the consumption concept of the elderly people.The psychology of conformity consumption,the conspicuous consumption and the comparison shopping psychology are also significantcauses of purchasing the health care products blindly.The lack of management in the community leads to the emergence of health care activities,which affects the consumption choices of elderly people.The companies use diverse marketing strategies to attract the elderly people to buy health products.Through the above analysis,this paper puts forward reasonable solution to guide the rational consumption of elderly people.It aims to establish the correct consumption concept for the elderly,guide the rational consumption of the elderly,improve the health level of the elderly,develop healthy aging,and lay the foundation for the realization of the healthy China strategic goal.