The Issue Construction And Interaction Analysis Of Media,Government And Public In Crisis Communication

This paper takes the Zheda highway incident as a research case,and takes the government response contents,the media report contents and the public speech contents in Weibo as the analysis materials,uses the text analysis method to present the topics constructed by the three crisis communication subjects of Zheda highway incident: government,media and public.The paper also analyzes the differences of topic and discourse expression among different subjects and among individuals with different attributes within the same subject.On this basis,the paper discusses the interactive relationship between the government,media and the public in crisis communication,and then puts forward some suggestions on how to construct the benign interaction among the three main bodies in crisis communication.According to the research in this paper,the media's topic construction has a relatively obvious internal differentiation in the Zheda highway incident.The topic of extraterritorial media presents the characteristics of diversified content sources and diverse topics,the topics constructed are objective and complete,the discourse expression pays more attention to accountability,and the media's public opinion supervision function is fully exerted.The local media relies too much on the topic construction of local governments and lacks subjective initiative.The content of the topic and the source of information are unitary,and the expression of discourse was obvious.In the process of the construction of the issue of the Zheda highway incident,the local government focuses on narrowing the scope of attribution of responsibility and rebuilding trust.The number of public issues is large and scattered.Due to the limited access to information,it is more difficult to construct original issues spontaneously.Most of them are based on the government and media issues to express opinions and construct issues.From the micro level,the public's discourse expression is tongue,emotional and offensive,there are irrational,non-objective factors that arenot conducive to the benign interaction of crisis communication.The study found that the dialogue and conflict between the extraterritorial media and the government coexisted in the Zheda highway incident,and the two sides reached a high degree of issue interaction.At the same time,there were conflicts and differences in the attribution of responsibility and the evaluation of the government's response.The local media became the public opinion guidance and propaganda tool of local government.The two were closely dependent and had no conditions for interaction.Due to the low credibility of the local government and the failure of authoritative discourse,the local government had lost the basis of dialogue and communication with the public,the construction issues were confronted by the public and the two sides formed a conflict game.The interaction between different types of media and the public was very different,the extraterritorial media and the public reached a high degree of interaction with the issue and conducted an effective dialogue,but the local media's publicity framework of the issue was too obvious,in addition,the Lanzhou Morning Post issued a document to publicly respond to the behavior of extraterritorial media and netizens,which had aggravated the conflict between the public and the local media.Through the analysis of the Zheda highway incident,this paper believes that promoting the formation of a benign interaction between the government,the media and the public in the promotion of crisis requires the joint efforts of the three parties.The government needs to change traditional thinking,increase information disclosure,respond promptly in the face of public crisis events,implement corrective measures,and listen to the media and the public's feasible suggestions.The media needs to play a role as a bridge of communication between the government and the public,actively exercise the function of social supervision,grasp the dual nature of the party,the government and the people's mouthpiece,and not only assist the government to deal with public crisis events,but also protect the citizens' right to know and safeguard the interests of the people.The public should focus on improving their media literacy,express their opinions rationally and objectively,avoid spreading or believing rumors,and avoid extreme emotions affecting the resolution of public crisis events.