Research On Government Regulation Of Internet Video Platform

With the development of Internet transmission technology,Internet video gradually develops into one of the Internet business forms.With the increasing number of Internet video users,Internet video platform has become an important way for people to enrich their spiritual life.As a powerful new media,the Internet video platform shoulders the mission of cultural communicate and social responsibility.With the commercial property and under the huge pressure of copyright and platform maintenance cost,Internet video platform was easily indulge in a crooked way for its business interests,with all kinds of humble video,there is no moral bottom line of the video content,it's easy impact on people's values,erosion people's spiritual world while these video meets user's curiosity.General secretary Xi Jin Ping has stressed many times that attention should be paid to the management of Internet audio-visual,so as to create an healthy Internet audio-visual environment.With the growing impact of the Internet video platform and the growing uncertainty of its development,it is urgent for the government to regulate it in a timely and efficient manner.Therefore,from the perspective of government regulation,this paper analyzes the regulate manner of the government will make in promoting the development of Chinese Internet video platform,in the hope of providing reference for the actual government regulation and related research.Starting from the development background of Internet video platform,this paper expounds the theoretical and practical significance of government regulation of Internet video platform,and the research status at home and abroad.Based on the related theories of Internet video platform regulation,the necessity of government regulation of Internet video platform is analyzed.It can be seen that the Internet video platform has problems such as weak sense of responsibility of operators,disordered industrial competition order,and homogenization of platform content,which are in urgent need of government supervision.On this basis,this paper analyzes the government regulation of Internet video platform,and finds that there are many problems in government regulation,such as imperfect laws and regulations,lack of joint efforts of regulatory agencies,unreasonable regulation links and lagging regulation methods.It can be seen that the government is in urgent need of improving the regulation of Internet video platform.Therefore,this paper analyzes the Internet supervision experience of typical countries in the world,seeking forreference for the supervision of our government.Through the analysis,it finds that the government should pay more attention to the choice of supervision mode,the perfection of supervision law and the development of supervision technology in the supervision of Internet video platform.On the basis of summarizing the experience of foreign Internet supervision and combining with the reality of government supervision of China's Internet video platform,this paper proposes to optimize the supervision of the government's Internet video platform.First of all,the responsibilities and rights of the regulatory subject should be reflected in the law,the existing legal resources should be integrated and improved,and the long-term effectiveness,foresight and pertinence of the law should be strengthened.The establishment of the organization should be streamlined and improved to achieve both management and service.Define regulatory priorities,appropriately relax market access for platforms,and strictly control on-going and post-event supervision;Government to clarify regulatory goal is to promote healthy development platform,build ecological good Internet audio-visual environment,so the government regulation should pay more attention to the platform,the development of the market choose to exert more power industry self-regulation,the supervision of the platform user advantage,to make up for government regulation of limited resources,relying on regulation technology improvement,the deepening of foreign regulatory cooperation,promoting the development of Internet video platform to the longitudinal deepening regulation.