Research Of Practicing Marxism Views Of Journalism Under The New Media Environment

With the continuous development of the information technology,new media network is increasingly showing its powerful charm.To practice the Marxist views of journalism under the new media environment is to guide the new journalism practical work with Marxist standpoint,viewpoint,and methods,to ensure the journalism work always goes on the right pathway.As a scientific theory system,Marxist views of journalism is a scientific conclusion of world proletariat journalism practice and experience and a high generalization of Marxist journalism thought and theory.As a scientific journalism view,Marxist views of journalism is not a close and conservative system info,but an open and innovative theoretical system.It draws on all kinds of human civilization achievements and keeps enriching itself and innovatively develops with new theory and practice.Since the birth of the Chinese Communist Party,Marxism has always been taken as the theoretical basis to guide all our works and the ideological banner to guide us forward.In the field of journalism,Marxist views of journalism,founded by Marx and Engels and inherited and developed by Lenin,has always been the guiding thought.And,combined with the actual situation of China,it has been continuously sinicized,modernized and popularized,forming a series of achievements of contemporary Marxist views of journalism.This paper generalizes the definition and characteristic of the new media,which has the characteristics of interactivity,quickness,shareability,and multiformity.The connotation of Marxist views of journalism is the overview of the journalism phenomenon and the activities of journalism transmission formed under the view of Marxist theory.The kernel is a series of basic Marxist views on the work nature,work principle and work rules of proletarian journalism.The contents of Marxist views of journalism includes the following five theories: the class party spirit of journalism,affinity to the people and sociality of journalism,the authenticity of journalism,public opinion orientation of journalism,and innovation of journalism.To practice the Marxist views of journalism under the new media environment has a very important theoretical and practical significance.China also has corresponding achievements in the process of practicing the Marxist views of journalism: the connotation of Marxist views of journalism has been enriched,affinity to the people and sociality has been better embodied,public opinion orientation has been further deepened,authenticity has been further consolidated and the innovation has been continuously developed.However,the unique character of the new media environment has made Marxist views of journalism face some challenges in the process of practice: it is difficult to supervise the new media,the status of the mainstream media needs to be strengthened,the link between theory and practice is not close,and authority is questioned,etc.To explore and analyze the practice current situation of Marxist views of journalism can provide new thought and countermeasure on how to better practice Marxist views of journalism under the new media environment.To practice Marxist views of journalism under the new media environment,we should firm the theoretical belief of the Marxist views of journalism,guide the journalism practice activities with Marxist views of journalism,strength the supervision and management of the new media,strictly control the contents of the new media,and improve the professional level of the media talents.