Museum Elderly Audience Research

With the acceleration of the aging process in China,the aging problem has gradually become an important issue in China's social development.With the vigorous development of museums,museums no longer limited to meeting the needs of museum enthusiasts,family audiences,teenagers and other groups,but pay more attention to special groups and minorities,constantly improve the service concept and methods,and put humanitarian humanistic care in the important position of museum service.With the improvement of social welfare and medical technology,more and more elderly audiences are going to museums for family or personal reasons,and elderly audience is becoming an important part of the museum audience.The purpose of this paper is to explore the particularity of the elderly audience in museums.The purpose of this article is to understand features of museum visits,the attitudes and perceptions of the elderly towards museums,and to explore the memory mapping and spiritual acquisition of the elderly audience in the museum.In this way,the museum can be built into a platform to solve the aging problem of the elderly group,and realize the economic and even social benefits of the museum to a greater extent.This paper takes Inner Mongolia museum as a case study.First,through part of the data of the 2019 annual visitor survey project of Inner Mongolia museum,the paper analyzes the differences between the elderly and other age audiences in museum visiting behaviors and their cognition of museum education.Secondly,through interviews with elderly visitors to the museum,the paper explores the preference of elderly visitors when visiting the museum and the memory mapping of elderly visitors in the museum.The paper divides the memory types of elderly audiences into four categories:personal memory,social memory,national memory and civilized memory,to discuss the spiritual gains of elderly audiences in museums,and put forward Suggestions for the development of museums from the perspective of elderly.Finally,the paper discusses the interaction between museums and the cause of aging from three aspects of lifelong education,cultural endowment and cultural remolding,and puts forward a new perspective for museums to participate in solving the problem of aging society.