Audience Study Of Contemporary Chinese Marxism

Marxism Communication refers to spreading stand of points and core value to audiences scientifically by using communication related theoretical methods, to make Marxism be the main stream and common belief of the whole society, and to realize the audiences’political identification, theoretical identification and emotional identification. Marxism Communication study is a systematic and enormous issue which includes the study of communication subject, communication contents, communication methods, communication medium, communication environment, communication mechanism and audience according to the communication elements. This thesis will investigate it only from the aspect of the audience.The introduction part accomplishes the the necessity and significance of the Marxism Communication study and the research actuality. The introduction indicates that the current Marxism belief crisis is the crisis of Marxism interpretation and communication. As the ideology of our party, it is the only way to make sure it the mainstream ideology and common belief of the society by spreading it scientifically. The popularization of Marxism is a process of information spreading, hence the spread of Marxism should also keep to the communication principle. This thesis investigates the scientific spread issue from the aspect of audience to solve this belief crisis.Chapter1interprets related concepts, pointing out that the audience of contemporary Chinese Marxism is the audience of Marxism since the reform and open, during which the audience of Marxism possesses unprecedented universality and complexity. The audience includes the elite class from social administers to intellectuals, from agricultural labors to industrial workers, from teenager students to armed forces. This chapter discusses the the relationship between the Marxism audience study and the Marxism communication study, regarding the Marxism audience study as the constituent part as well as the intrinsic part of of Marxism communication study.Chapter2investigates the theoretical basis of the audience study of contemporary Chinese Marxism which includes the historical investigation of the classical Marxism writers’audience studies, traditional class analysis of Chinese social class, sociological analysis of Chinese social class, and communication analysis of Chinese social class. These theories constitutes the theoretical basis of this thesis’s subdivision, definition and analysis to the audience of contemporary Chinese Marxism.Chapter3subdivides and defines the structure of contemporary Chinese Marxism audiences, dividing them into country and society administers, industrial workers, village long-term living population, teenagers represented by students at school, the people’s armed forces led by the party, and religious population. This thesis defines every groups’connotation and characteristic, laying the foundation of the following problem discovery and countermeasure raise.Chapter4accomplishes the problem discovery and strategy choose of the audience of contemporary Chinese Marxism. It indicates to allocate corresponding communication subjects, concordance communication contents and select medium accordingly to the different audience groups, to realize the integration and optimal configuration among different communication elements and thus, to increase the efficiency of communication.