Copyright Protection Of WeChat Official Account

In August 2012,Tencent launched the wechat public platform service project to create a better user experience.People can use the public account platform for information exchange,business promotion and other self media activities.Wechat public platform provides a new way of information dissemination for the public,which greatly promotes people’s ability to access information.The official account of We Chat public is a simple We Chat platform.Because of its simple way of setting up,the operation cost of the We Chat public platform is relatively small,the entry threshold is low,the audience is stable,the information content is rich and the speed of dissemination is fast,and so on,which is loved by the majority of users.It is often seen.Official account infringement is also common with the increase of We Chat users and the expansion of We Chat official account usage groups.Especially the phenomenon of copying the We Chat public number and other violations of the right to transmit information network.Based on the realistic needs,we need to seriously study the copyright protection of We Chat official account.The official account of official account of We Chat is that the main body of responsibility should be composed of We Chat official account and We Chat public platform.In the information dissemination of We Chat official account,the exemptionof copyright infringement should be discussed and analyzed from the following aspects: fair use,statutory license and implied license.Whether the official account of We Chat public is used in the process of information dissemination is not only a matter of Third People’s subjective malice,but also whether it causes obvious harm consequences.The official account of We Chat public is transmitted and transmitted without permission of the copyright owner.In principle,it should not belong to the category of statutory permission.In the absence of any explicit permission for other media to reprint,it does not constitute an implied permission.The premise of the official account of We Chat public platform of We Chat public as a network service provider is whether the exemption from the "safe harbor principle" is clear,and there is no reasonable reason to know the occurrence of copyright infringement.From the perspective of copyright infringement of We Chat official account,the article thinks that there are three difficulties in the protection of We Chat official account Copyright: first,it is difficult to balance the conflict between copyright protection and information sharing;two,how to set different duty of care standards for We Chat public platform to determine whether We Chat public platform is known or should be known in different situations.The fact that the "tort" is further determined that it constitutes indirect infringement;three,there are obstacles to the official account protection of We Chat public in the current market,technologyand system environment.In order to strengthen the copyright protection of We Chat official account,we should proceed from the social reality and legal practice,and seek the corresponding countermeasures according to the different roles played by different rights subjects in information dissemination.First,we should establish copyright protection awareness of moderators,authors and users,and clarify the responsibilities of We Chat official account service providers.We can also introduce intellectual property agreements to balance the contradiction between copyright protection and information sharing;explore the establishment of a third-party network regulatory organization to reduce the time cost and economic cost of copyright protection;improve the legal system of copyright under the network environment,and clarify the compensation standards,reasonable use scope of network copyright,electronic data property protection of relevant laws and regulations in tort damage Regulations on protection,etc.