The Impact Of Douyin Microvideo Communication On Youth Values

In recent years,with the continuous development of mobile social media and video technology,the platform of network micro-video transmission has been constantly updated and transformed.Nowadays,the length of micro-video,shooting mode,push mode and so on are quite different from before.It is precisely because of the continuous improvement of technology and concept in the process of gradual development that micro-video will make it more suitable for users' needs,penetrate into users' daily life,influence users' communication and access to information in dribs and dramatically affect users' values.Of course,the development of micro-video technology,such as video content shortening,using algorithms to push video,easy to shoot and other technical updates,does not mean that the content of micro-video transmission is perfect,it is still accompanied by the emergence of new problems in the process of development.Since everyone is a performer and producer of micro-video content,this gimmick makes users want to be the focus of attention and the center of traffic,so these people do not care whether their uploaded content meets the requirements of mainstream values.This situation makes the content of micro-video transmission confused.Miscellaneous.As the main force of using micro-video platform,will young people's values be affected by the content and mode of micro-video transmission? What is the extent of the impact? This will be the focus of the study.Therefore,in view of the above problems,this paper will study and analyze the relevant theories of communication,psychology and pedagogy,find out the development process,transmission characteristics and modes of tremolo micro-video,finds out the relationship between Microvideo transmission and youth values,and uses empirical methods to find out the impact of tremolo micro-video on youth political,economic,moral and life values.Finally,Through the combination of various forces to guide the development of micro-video platform and youth values,the dissemination of micro-video platform should conform to the ethical order,shape the image of the platform,and the government should also implement policy supervision.Young people should correctly orientate their own value of life,improve their self-control,identify their role in life and be good at self-regulation.At the same time,organizations should also clean upand protect the initial environment for the cultivation of young people's values and guide them not to deviate from the right track.