Research On The Communication Tactics Of Our Country's Government Affairs Micro Bo

With the progress of information technology,our country's new media develop rapidly.Party and government organization at all levels are opening government affairs weibo,including public security weibo,which become the main force.On the one hand,weibo is the center of gathering public suggestion,as a communication platform of zero threshold,providing a important function,which contains releasing current new,knowing about public opinion and guiding public voice.The government has also realized the necessity and significance of the opening government affairs weibo.On the other hand,due to the government's official weibo itself,media properties,its spread content and form is restricted by various factors,to some extent highlights some problems in the actual communication.This paper argues that,from the perspective of communication studies,to analyze the current problems existing in the government affairs weibo,multifaceted interpretation the reasons of the existence of these problems,and to explore the effect enhance government affairs micro bo spread strategy is necessary.How to promote positive and healthy development of e-government micro bo in our country,is the purpose of this study.This study selected "shenzhen traffic police" sina weibo as the research object,first introduced the development status quo of China's e-government micro bo,and then the main problems existing in the process of its spread to key research,analyzed the causes and factors that affect communication effect,on this basis,it is concluded that e-government weibo in the role,content,methods,management operation strategy Suggestions,in order to provide other government affairs weibo to create and maintain technical reference.