Research On The United Front Work Of New Media Practitioners

With the rapid development of network information technology and digital technology,the new media industry characterized by networking and digitalization is rising rapidly.This is not only a significant feature of the new era,but also a revolution in the concept and mode of information communication,which has a profound impact on economy,politics and culture and social life,and also puts forward new requirements for the work of the United Front.As the main operation and management personnel of new media industry,new media practitioners are a group that can not be ignored in today's era,no matter from the aspects of stratum attribute,professional characteristics,social value,social influence and appeal.They are the objects that our united front work must attach importance to and unite.In this context,this paper selects the United Front Work of new media practitioners as the research topic,based on a large number of reading literature,analyzes the current research status of this topic in China,thus determining the research methods and framework of this paper,which has certain theoretical and practical significance for guiding and promoting the practical innovation of United Front Work.Based on the related concepts of new media practitioners,this paper analyzes the basic information,thought and behavior patterns of new media practitioners and their cognition of the United Front work through the data collected from the questionnaire survey,it is found that the age level of new media practitioners is generally low,their education level is high,and they are mainly non party people;their daily life and work pressure are high,their career stability is poor,and their sense of self-identity is low;their interest demands are gradually diversified,and they will take the initiative to pay attention to social hot events,but they are vulnerable to the impact of online speech;the vast majority of new media practitioners are able to clarify their career positioning,do their job well,but there are also some new media people lack of professional ethics.Due to the group characteristics and unique professional advantages of new media practitioners,it is particularly important to do a good job in the United Front Work of new media practitioners.It is not only of great significance to maintain social harmony and stability,boost the process of socialist democratic political construction,and promote the development of socialist market economy,but also to consolidate and develop the most extensive patriotic united front,consolidate and expand the ruling basis of the party,maintain the safety of network consciousness,and comprehensively improve the comprehensive governance ability of the network.In the era of new media,the party and the government have deeply realized the importance of the United Front Work of new media practitioners,and deployed and practiced in the top-level system design of the United Front Work of new media practitioners,the construction of representative personnel team,the establishment of regular contact channels and the guidance of playing a role.However,there are inevitably some deficiencies in the United Front Work of new media practitioners.The United Front Work System of new media practitioners needs to be improved,the United Front Work Methods of new media practitioners are relatively backward,the feedback channels of new media practitioners need to be widened,and the supervision and guidance of network public opinion need to be strengthened;It is difficult to grasp the dynamics of new media practitioners and lack of understanding of the United Front work,and some new media practitioners' network discourse power is alienated,which increases the difficulty of the United Front work;The united front cadres do not understand the importance of the United Front work Enough,their new media literacy can not meet the new requirements of the United Front work.In order to better "organize" the new media practitioners,we should improve the United Front Work System for media practitioners,strengthen the screening management of new media practitioners,carry out classified measures,innovate the contents and methods of their education and training,broaden their feedback channels,strengthen the supervision of network public opinion and cultivate a high-quality team of united front cadres.