Research On United Front Work For Network Opinion Leaders

Public opinion in the Internet is gradually becoming an important part of public opinion,which influence every aspect of social development in China.Network opinion leaders are new groups that have emerged and developed along with the development of the online society.They are characterized by high levels of knowledge,strong mobility,active thinking,and wide influence.However,there are still some deficiencies in the control and guidance of online public opinions in our country,especially the united front work of network opinion leaders.Therefore,on the basis of learning from the results of previous studies,this paper uses the ideas of the united front in the new era of Xi Jinping as a guide to the status of the United Front of Internet opinion leaders in the new era,the crux of the work of the Internet opinion leaders,and the innovation of the online opinion leader's united front work.Three major issues have been studied in depth.Controversies over the current theoretical realm of “whether network opinion leaders can become an independent united work object”.This article takes its position in the modern public opinion as the main cut,especially the major intersection between the characteristics of the work of the United Front and the characteristics of the network opinion leaders.It argues that the online opinion leaders belong to the “representative people in the new media” and are an important part of the united front work.The united front work for network opinion leaders is a new task facing the United Front in the new era.In view of the many deficiencies of the network opinion leader and the United Front work,this article summarizes the crux of these problems from two aspects of understanding and practice,such as the lack of organizational construction,the limitations of departmental effectiveness,and the lag in work philosophy.Through analysis,this paper believes that the lack of targeted work,lack of professionals,ambiguity in business goals,and difficulty in political participation are important factors that constrain the online opinion leader's united front work.New ideas,new thinking,and new strategies are used to promote online opinion leaders,the United Front work,and innovation and development.The text is based onthe grasp of the position and role of opinion leaders on the Internet.It also renews the impact of online opinion leaders on the work of the united front and innovates the idea of uniting online opinion leaders.By grasping the characteristics and development patterns of online opinion leaders,a new direction for the united front work of network opinion leaders has been established.By grasping the retraining of network opinion leaders as a long-term strategic task,draw the largest concentric circle and gather strong positive energy.