Study On The Characteristics Of Grass-roots Civil Servants' Tourist Behavior

With the development of society and economy,civil servants' job condition is interest more and more people's attention,such as work pressure and job burnout of grass-roots.Some scholars have also studied the performance,causes,consequences and relief methods of the work pressure of civil servants.Most of them have proposed that guiding reasonable vacation can relieve work pressure.However,at present,there are many researches on the behavior characteristics of general tourists at home and abroad,and few emphasis the behavior characteristics on civil servants.The investigation shows that there are obvious differences in the policy management and travel time between the grass-roots civil servants and the general tourists.Therefore,it is important to study the motivation,travel time and travel destination of the grass-roots civil servants,and then can develop reasonable tourism routes and travel leave policies for the grass-roots civil servants,and that it is useful for promoting the construction of a harmonious and healthy civil servants team.Anxi County,located in Fujian Province,is a large mountainous county with relatively developed economy.It has jurisdiction over 24 towns and 460 villages with large population of 1.08 million.The theory is based on the tourism demand and motivation,tourism attitude and tourism behavior.This study takes the grass-roots civil servants in Anxi County as example,collects and analyzes the data through field survey and questionnaire survey as research object by using mathematical statistics,comparative research and other methods.At thus to analyze the tourism behavior characteristics of grass-roots civil servants,such as tourism attitude preference,decision-making,consumption and evaluation research.To be more specific,this paper analyzes the differences of tourism behavior among the grass-roots civil servants and the public groups,such as different gender,working years,etc.We come to the conclusion that the grass-roots civil servants have a very positive attitude towards the travel activities.They more like the scenic spots and prefer the tourism projects.The motivation of travel focuses more on improvingfamily feelings,and the need for recuperation and rest to relieve pressure.When making tourism decisions,we mainly obtain tourism information through the Internet,and prefer travel freely to follow the travel group.They like to travel with their families or lovers,friends or classmates,mainly during holidays.The first choice is long-distance tourism,such as other provinces,cities and other places with 1 to 3days.They have high pursuit of eating,living and playing.And the acceptable consumption amount of a single tour mainly from 1000 yuan to 10000 yuan.Cost most item is transportation and airplane is the first choice.The consumption of shopping and entertainment is less and the tends to choose fast chain hotels.From analysis,Most of them are satisfied with the overall tourism experience in the past,such as tourist attractions,foodand other aspects,while less satisfied with the transportation,tour guides,shopping and other aspects.There are some differences in the characteristics of tourism behavior among the grass-roots civil servants of different genders,positions or ranks,working years and centralized system.Compared with the public groups,the grass-roots civil servants generally believe that tourism is essential,and the motivation of tourism is more emphasis on the emotional needs and social communication needs between their families,and there are few outdoor sports and exploration attractions.The travel time is more concentrated mainly in legal holidays and weekends,and the travel space scale is large and less choose long-distance bus.Different from the diversified travel organization forms of other mass tourists,the grass-roots civil servants have high education level,and like to plan their itinerary freely,and they choose the most free travel.Based on the above conclusions,this study puts forward the following suggestions for the development of grass-roots civil servants' tourism market from the perspective of tourism enterprises: Firstly,to develop tourism products and routes with grass-roots civil servants' personality.Secondly,fully to explore the tourism social demand attribute of grass-roots civil servants.Thirdly,to innovate the application of Internet big data for the marketing of grass-roots civil servants;Fourth,constantly to improve tourism Service awareness and level.