A Study On Government Behavior Of The Lhasa Tourist Development

Tourism which is big coefficient, low resource consumption and hasvery good comprehensive benefits and has a significant multiplier effecton economic growth, it is an important strategic industry in China.Morethan30years of the Reform and opening-up,With the rapid developmentof the national economy and the high improving of the people’s materiallife,the snowball of people’s tourism consumption becomes biger andbiger.《Opinions of the State Council on accelerating the development ofthe tourism industry》had put forword the new strategic orientation oftourism development—to develop tourism into a strategic pillar industryof national economy and the people more satisfied modern serviceindustry.This is from the national level to raise new demands and newtasks for the China’s tourism industry which is in the transformationperiod and accelerate development period.In January2010, the Party Central Committee and the state councilheld its fifth Tibet work forum successfully.the meeting has made ahistoric high positioning for the development of Tibet tourism—to buildTibet into a important Chinese national characteristics cultural sites andimportant world tourist destination.Lhasa as the politics、economy andculture center of Tibet,as China’s excellent tourism city and Europeantourists favorite tourist city,has become the domestic and international important tourist destination. Lhasa tourism development is in the processof such a high speed and efficient,the role of government in tourismdevelopment becomes complex and controversial.The government shouldtake what kind of attitude, play what kind of the role and achieve what’sfunction?what is the theoretical basis and the asis mechanism of thegovernment behavior?what is the characteristics and weaknesses of thegovernment behavior of the Lhasa’s tourism,and how to improve it?These questions are worth seriously thinking by the tourism industry andacademia,the analysis and answers of these questions will have importanttheoretical value and practical significance both.This paper adopts literature research method, on-the-spotinvestigation method, the quantitative analysis with qualitative analysismethod,and the combination of theoretical analysis and empirical analysismethod,mainly from the following four aspects to conduct the research.A,theoretical basis and research overview.Based on the concept definition oftourism and government behavior,put forward the theoretical basis ofpapers,and briefly discusses the core、the origin and the connotation ofthe supporting theory,as well as, the theory and practical significance tothe paper research.Then on the basis of summarizing the predecessors’research,summarize the related research at home and abroad,and thusbring up the emphasis of this paper—the research on governmentbehavior in tourism development in Lhasa.B,the Lhasa tourism development overview.Brief review and summarize the developmentcourse and current situation of the development of Lhasa’s tourism.Through the brilliant achievements to introduce the starting point of thispaper—The asis and dynamic mechanism of the government behavior.C,The government behavior in Lhasa tourism development perspectiveand its effect evaluation.This section along the research of the thirdpart,First of all, to divide the government behavior into idea behavior,policy behavior, financial behavior, market behavior and service behavior,then points out the characteristics and shortcomings of thesebehaviors.D,Some Suggestions to perfect the government behavior.Hopeto be able to benefit for the perfection of the government behavior of thetourism development in Lhasa.