| Since its founding,the Communist Party of China has been adept at using revolutionary media to mobilize the masses.In the 1940 s,the Second Sino-Japanese War was locked in a stalemate,with public opinion rife with talk of quick victory and national subjugation.In order to guide the right public opinion,the Yan 'an Jiefang Daily has undertaken the historical mission of mobilizing the masses and mobilizing the masses to fight the Japanese war since its founding.This paper mainly discusses the important value of Jiefang Daily in Yan 'an period from the perspective of mass mobilization,and reproduces the historical details of mass mobilization in Yan 'an period.This paper analyzes why Jiefang Daily has become an important carrier of mass mobilization,and expounds The Times value of Jiefang Daily.This paper analyzes the strategies and methods of mass mobilization and draws valuable experience from them.This paper analyzes the historical role of Jiefang Daily and its mobilization enlightenment,which provides valuable reference for the mobilization of public opinion in the new era.In the process of research,this paper mainly refers to the first-hand data of Yan 'an Jiefang daily,analyzes the relevant contents of the mass mobilization of Jiefang Daily by makes reference to the relevant academic achievements of predecessors to enrich the research of Jiefang Daily in the field of mass mobilization.The main content is as follows:The introduction points out the origin and significance of this research,sorts out the main research results of Jiefang Daily,clarifies the research methods of this paper,defines the research scope of popular mobilization of Jiefang Daily in Yan 'an period,and clarifies the premise for this research.The first chapter mainly introduces the background of the founding of Jiefang Daily,the intention of the revision and demonstrates the establishment of the mass mobilization carrier of Jiefang Daily.The second chapter summarizes the contents of the mass mobilization of the liberation daily from the five aspects of ideology,politics,economy,culture and military,and explains that the mass mobilization is a systematic project,which not only needs to be promot ed b y i ndi vi du al tro o p s an d k ey b reak thr ou g h s,bu t al so n eed s to b e pro mot ed comprehensively and planned systematically.T he third chapter su mmarizes the flexible and diverse mobilization methods of Jiefang Daily,which are the key to the success of the mass mobilization.The fourth chapter discusses the strategies of mass mobilization of Jiefang Daily,that is,the combination of coercion and guidance,the combination of material mobilization and spiritual mobilization,the combination of online mobilization and offline mobilization.The fifth chapter expounds the role of the mass mobilization of the Jiefang Daily,and analyzes the enlightenment of the mass mobilization of the Jiefang Daily to the current mass mobilization.The effectiveness of the mass mobilization in Jiefang Daily is due to its strong party spirit and people's nature.His experience in running a newspaper is worthy of further study and full use for reference.The party's media in the new era fulfill the new mission of mobilizing the people,must firmly grasp the party spirit and the People's nature,under the leadership of the Communist Party of China,run the news media that the people are satisfied with.In this way,we can better play the role of mass mobilization of the party media and help the cause of socialism with Chinese characteristics to flourish. |
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