A Probe Into The Autonomous Rules Of Network Trading Platform Based On Taobao Rules

With the rapid development of online trading platform,it has become an important trading platform for consumers.Traditional laws are often difficult to comprehensively regulate the problems in online trading platform,and the autonomous rules of online trading platform are particularly important.This paper will take the autonomous rules of taobao platform as an example to make a detailed analysis,study its characteristics,role and influence,and try to find a perfect scheme.Firstly,summarizing the autonomous rules of taobao platform,which now includes five categories : basic rules of taobao,rules of industry market,rules of marketing activities,rules of consumer protection and temporary announcement.Relying on the monopolistic advantage of technology,taobao endow itself with the legal status of making rules.The special technical power and market right brought by the Internet technology empowerment have become the maker,executor of its autonomous rules and the referee in case of disputes.The autonomous rules of online trading platforms have their advantages and disadvantages.On the one hand,the autonomous rules are more efficient and less expensive than the national laws,which can deal with emergencies flexibly,better protect the rights of users,and make up for the absence of the government in network supervision.However,on the other hand,there is a lack of self-management of the platform's autonomous rules,which implies the hidden danger that illegal operation may harm the rights and interests of consumers.The internal management of the platform is prone to corruption,and the profit-seeking behavior of the platform makes competition between platforms intensify and impacts the market order of fair competition.In view of these problems,the author tries to explore some ideas to solve,and in the article from the country,society,users three aspects of the perfect Suggestions.First of all,the rules of platform autonomy should be connected with the national legislation.Platform governance and national governance have complementary advantages,and cooperation has become an inevitable trend.Secondly,at the social level,the autonomy rules of the platform should not only promote the orderly development of the platform,but also promote the progress of social industries through the progress of the platform to benefit the society.Finally,at the user level,the platform autonomy rules should involve users in more interactive design links to better protect their rights.