Research On Legal Regulation Of Wechat Business

In recent years,with the rapid popularity of social software such as WeChat,QQ and weibo,wechat business trading mode derived from social platforms has developed rapidly with the advantages of low threshold,low cost and high income.However,due to the lag in the development of relevant laws and the imperfect regulatory measures,the wechat business disorder such as rampant circulation platform of fake and shoddy commodities,weak supervision and loss of consumers' rights and interests has emerged.Faced with this situation,on January 1,2019,the e-commerce law of the People's Republic of China(hereinafter referred to as the "e-commerce law")was officially implemented,and relevant regulations were issued for the problems in e-commerce business behaviors,standardizing the market order and providing a brighter future for the development of e-commerce.But because of the complexity of the wechat business management pattern,social platform is different from the common characteristics of electric business platform,combined with the laws and regulations lag and regulatory system is not sound reasons,led to the current our country wechat business management behavior is still insufficient according to laws and regulations,regulatory measures implementation does not reach the designated position,business faces a crisis of legitimacy,c onsumer rights protection slam shut,etc.Therefore,it is of great significance to explore the legislative,regulatory,institutional and technical reasons behind the problem and formulate specific measures to strengthen wechat business' s legal regulations in the next step,so as to standardize and promote the healthy and orderly development of wechat business industry and safeguard the legitimate rights and interests of consumers.This paper is divided into three parts.The first part summarizes wechat bus iness legal regulation problems from the perspective of the state,wechat business platform,operators and consumers.The second part focuses on the difficult problems from the perspective of business model,platform attributes,laws and regulations and administrative supervision.The third part,from the perspectives of legislation,law enforcement,judicature and law abiding,gives some specific Suggestions on the legal regulation of wechat business business behavior.Taking the introduction of e-commerce law as the background,this paper investigates the business model and industrial chain structure of wechat business in a panoramic and dynamic way,deeply analyzes the deep-rooted reasons behind the difficulties in legal regulation of wechat business,and further designs the legal regulation of wechat business.The problems existing in the current wechat business management behavior need regulators,legislative,executive,autonomous organization platform operators,industry and related subject to the joint efforts of the operators themselves,from the legal,platform,system,technology,and many other dimensions of comprehensive building wechat business conduct all-round legal regulating mechanism,to further expand the wechat business industry development space,promote wechat business industry healthy development.