Research On The Application Of New Government Media In Local Government Governance Of Hebei Province

According to the data issued by the China Internet network information center,as of June2019,the Internet penetration rate of 61.2% in our country,including mobile Internet users reached 847 million.The application of the Internet affects and changes the way of production and life of people.The effective use of Internet technology is of great help to local government governance.At the same time,the party and the state also raised the construction of new government media to the height of strategic development,and issued the opinions on promoting the healthy and orderly development of new government media,aiming to give full play to the role of new government media in social governance.At present,the local government,the state's construction work on the new media,but the government of new media is developing rapidly at the same time also exposed some problems,such as part of the government of new media appeared "zombie","the title party" operations management problems,did not play government affairs new media's role in the local governance,instead affects the image of the government.Therefore,this article selects hebei province as the research object,through the data analysis of the existing problems and reasons,explore perfecting government affairs in the role of new media in local governance countermeasures,hoping to help the local government in the governance effectively use the management tools,realize "let more information run road,let people less run road".Firstly,this paper expounds the background and significance of the topic,sorts out the research status of the new government media at home and abroad and summarizes its classification,and then illustrates the research methods and innovative points used in this paper.Second of government affairs of new media related concepts and theory to explain the basis of the article,including "Internet + e-government service","new media" e-government concept and local governance,e-government and new public service theory,and expounds the government affairs of new media in the governance of local government sets up the government image,providing public services,to carry out two-way interaction and the role of guiding public opinion,and function as the judgment basis,combining data points out that thecurrent government new media the problem of local governance in hebei province,including public service function,lack of two-way interactive communication,public opinion to guide the lag.Thirdly,it analyzes the causes of the problems,including four aspects: inconsistent construction standards,inaccurate functional positioning,imperfect linkage mechanism and inadequate operation and management.It also lists the application cases of excellent new government media in local government governance at home and abroad,and summarizes the successful experience worth learning from.Finally,based on the causes of the problems and the experience of excellent cases,the paper gives the countermeasures to improve the role of new government media in local government governance,which can clean up and integrate new government media,and improve the construction quality of new government media by closing "double low" accounts and creating high-quality accounts.Through the integration with the traditional media development and data resources to strengthen the government new media matrix;Strengthen the influence of new media of government affairs by strengthening supervision and management,building up talent team and doing a good job in publicity and promotion;Make use of big data technology,5G technology and other new technologies to continuously innovate the development model.