| As of the first half of 2017,a total of 164,400 government micro-blog accounts in the People's Republic of China and 24%of public officials Weibo accounted for the total number of government affairs new media with the main body of government affairs Weibo and government affairs WeChat growing vigorously since 2014,Minsheng government micro-signal has more than one hundred thousand.The new government media has also possessed the functions of open government affairs,authoritative information,public opinion response,interactive exchanges and convenient services.As an important carrier of the government's realization of e-government,government new media has gained great attention from the state and local governments.However,compared with the traditional government administration platform,the new government media has a lack of scientific knowledge and sufficient experience and how to make full use of it The new government affairs platform of government affairs and new media,effectively releasing government affairs information,responding to the social concern and shaping the image of service-oriented government are the key issues that we must face and solve urgently in the construction of our country's government affairs new media platform.Taking the government affairs micro-channel and government affairs micro-blog in Heilongjiang provincial government's new media as the research object,through the use of literature research method,case analysis method and comparative analysis method,it summarizes and summarizes the reality of the construction of Heilongjiang provincial government's new media,and incorporates,for example,the Longjiang Meteorology.The detailed government agency new media such as WeChat public account,Hecheng public security microblog public account,Wei Daqing government affairs WeChat account,and Ping'an Harbin government affairs Weibo account have made a detailed analysis.On this basis,it is concluded that the number of new administrative media outlets in Heilongjiang Province has achieved rapid development.Development,but due to the lack of awareness of leading government officials on Internet government services,lack of awareness of the use of new media by the government,and low and unbalanced resource input,there are still low levels of service management,imperfect platform construction,unscientific system management,and linkage mechanisms.Sound and other issues.Through presentations on outstanding achievements in the construction of new government media at home and abroad,such as the U.S.emphasis on the interaction of new government media,the optimization of the new government media platform in the UK,the formulation of a long-term plan for the development of new government media in South Korea,Australia's emphasis on cyber security and governance,and "Shanghai's release."Optimizing content construction,"Guizhou release",constructing the government's new media development matrix,"Yinzheng Yinchuan",establishing an effective interactive mechanism and other new administrative media construction experiences,and summing up concrete inspirations for the construction of Heilongjiang provincial government's new media:Optimizing the operation and construction of the platform.Enhance monitoring and early warning of public opinion,improve the quality of published content,strengthen effective interaction and feedback,and build a new government media development matrix.Finally,through the combination of domestic and foreign government's experience in the construction of new government media,as well as the problems existing in the construction of new government media in Heilongjiang Province,we put forward reasonable suggestions for promoting the construction of new government media in Heilongjiang Province.It mainly proposes constructive suggestions from the four aspects of improving the management of new government media services,optimizing the construction of new government media platforms,establishing and improving the institutionalized management mechanism,and constructing a new government media linkage mechanism,with a view to improving the level of government affairs development in Heilongjiang Province and realizing new government affairs.The development of media community,matrix,and alliances has made a beneficial contribution to building a service-oriented government. |
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