Research On The Construction Of Wangjiayu's Red Tourism Destination From The Perspective Of "Tourism Gaze"

After socialism with Chinese characteristics entered a new era,red tourism began to be valued by the state,and all regions actively responded to national policies and vigorously developed red tourism.With the improvement of people's quality of life,people's demand for tourism products is increasing day by day,as the current hot tourism products,red tourism is also more and more popular.The former site of the Eighth Route Army headquarters,Wangjiayu,as China's first batch of national key cultural relics protection units,is rich in red tourism resources.Taking this opportunity,the local government quickly began to use red tourism resources,vigorously develop red tourism,and construct red tourism destinations.More mature red tourist area.By sorting out the development process of the former site of the Eighth Route Army headquarters Wangjiayu from ordinary villages to red tourist destinations,and then using the "tourism gaze" theory as an analytical tool to study the role of different subjects in the construction of Wangjiayu red tourist destinations,to give other The development and development of the old revolutionary base areas provide reference significance.This article is mainly divided into four parts.The first part mainly introduces the subject selection background,purpose and significance,research content,research methods and literature review of relevant subjects and theories.The second part describes the development process of Wang Jiayu from the village to the red tourist destination,and separates the behavior and performance of the three subjects of tourists,locals and government at each stage.The third part uses tourism gaze as an analysis tool to study the role of the three gaze subjects in the construction of Wangjiayu's red tourism destination.The fourth part summarizes the logical relationship between government gaze,tourist gaze and local gaze during the construction of Wangjiayu red tourism destination.Only when the three play a role together can it play thebiggest role in promoting the formation of Wangjiayu's red tourist destination.Through "tourism gaze" to analyze the construction process of Wangjiayu's tourist destinations,it not only enriches the scope of application of the theory,but also effectively analyzes the role of different subjects' gaze in the construction process of Wangjiayu's red tourist destinations.