| What you value is only a virtuous person,and what you treasure is only a valley.Grain is related to the national transportation and people's livelihood,and it is a strategic issue of national security and stable development.Since the Eighteen Party's Congress,the Central Committee of the Communist Party of China(CPC),has put forward a new concept of grain security,that is,ensuring grain's basic self sufficiency and absolute grain safety.In September2017,the general office of the State Council issued the opinions on vigorously promoting the structural reform on the supply side of agriculture and vigorously developing the grain industry economy(GBF [2017] No.78).Premier Li Keqiang specially made important instructions on the development of the grain industry economy.On October 14,2019,the Information Office of the State Council issued the white paper on China's food security.The more developed the grain industry economy,the more perfect the industrial chain,the stronger the foundation of grain security and the stronger the ability to resist risks.The development of grain industry,as an important basis for ensuring grain security,is the key to build a higher-level,higher quality,more efficient and more sustainable food security system.After the promulgation of No.78 document issued by the State Council,all parts of the country have made active exploration in promoting the development of grain industry.The "Jilin rice" regional public brand development mode in Jilin,the construction of grain post production service system in Sichuan,the industrialization development of staple food in Henan,the deep processing development of grain and oil in Shandong,and the construction of Grain Logistics Industrial Park in Guizhou have provided the development of grain industry Practical experience.In June 2017,General Secretary Xi visited Shanxi and made an important speech,stressing that "we should play two cards of" characteristics "and" high quality "to develop modern characteristic agriculture".Shanxitakes this opportunity to integrate the grain industry economic development and implement the spirit of general secretary Xi Jinping's inspection of Shanxi's important speech,and integrate into the overall plan of the Revitalization Strategy of the whole province and the strategy for tackling poverty alleviation.Starting from the provincial situation and the grain and grain situation,Shanxi's "millet millet" regional public brand construction is taken as the starting point to promote the structural reform of the supply side of agriculture and the development of the grain industry.The grain industry has aroused great repercussions.At the same time,it has also explored a new way for the development of agricultural modernization in Shanxi Province,which has been recognized by all sectors of society.Starting from the background and significance of "Shanxi millet" brand building,and from the perspective of regional brand building,this paper compares domestic and foreign brand building theoretical research,elaborates the brand building process of "Shanxi millet".The paper is divided into six chapters.The introduction part introduces the significance of the research,literature review,research methods and contents,innovation points and shortcomings.The first chapter introduces the policy background,relevant concepts and theoretical basis of "Shanxi millet" brand.The second,third and fourth chapters introduce the basic situation,achievements,problems and cause analysis of the construction of "Shanxi millet" regional public brand in detail.The fifth part puts forward The government's policy suggestions for further promoting brand building.The main point of this paper is that the government should play a leading role in the early stage of regional public brand construction,with the development of regional public brand construction,gradually guide the market to play a role,so as to provide reference and ideas for brand building and industrial development of other grains in Shanxi. |
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