Research On The Propagandist Institution In Shanghai From 1949 To 1952

A propagandist refers to a type of propaganda person who,under the leadership of the Chinese Communist Party(CCP),regularly announces the CCP and government affairs to the surrounding people in a simple and popular form and reports the people's situation to the CCP in a timely manner.After the founding of the People's Republic of China,propagandists were seen as an important bridge connecting the party and the people.The propagandist system has also become an important system in the field of propaganda.The emergence of the propagandist system has many complicated factors.In general,the Marxist propaganda theory is the theoretical origin of its creation;the propaganda model of the Soviet Union is a model for its creation;the propaganda theory and practice of the CCP revolutionary period is its empirical premise;the complex domestic and international CCP after the ruling The political and economic environment and the urgent need to develop a new political power are the realistic basis for its emergence.Based on the above factors,the CCP's post-government promoter system was officially launched.The Shanghai Propaganda System began in 1950,and it took less than three years from trial to completion of institutionalization.During the trial period,the propaganda departments of the district committees based on the actual situation of the district,focus on the selection and training of the propagandists,accumulated a wealth of pilot experience,and in the various sports based on the peace signature campaign,the role of the pilot propagandist was played.At the same time,the pilot period also showed problems such as the unclear nature of the propagandist,unclear organizational leadership,simple selection and training,and formality.On the basis of summarizing the trial experience,the institutionalization of Shanghai propagandists began in 1951.The institutionalization construction path mainly focuses on six aspects: first,clear the propagandist leadership system,second,improve the propagandist selection system,third,build a propagandist training system,fourth,supporting propagandist development system,fifth,stipulate the propagandist inspection system,sixth,through the propagandist feedback system.The above six aspects,or related to each other,or interlocking,constitute a systematic Shanghai propagandist system.With the promotion of the institutionalization of propagandist,the group of propagandists became a special social group in Shanghai in the 1950 s.Through the quantitative analysis of the social composition of the group,it is known that high organization is the main group feature;and the organization is also the internal logic of the institutionalization of Shanghai propagandist.In the autumn of 1952,the construction of the Shanghai propagandist system entered the inspection and consolidation period.At the same time as the promotion of the propagandists,the organization scale of the propagandists also expanded rapidly,and the work of the propagandists was re-constructed and institutionalized.The construction of the propagandist system in Shanghai in the 1950 s was of great significance to the CCP's propaganda work.The propagandist system not only closely links the party groups,but also strengthens the cohesiveness of grassroots society,and directly promotes the process of propaganda network construction.Of course,due to the neglect of the human nature hypothesis in the design of the system,the problem of formalism inevitably appears in the operation of the Shanghai propagandists system,which has become its main shortcoming.