A Study On Emotional Communication Of Tik Tok On Government Affairs

With the development of social media,emotional communication has become an important form of communication.In order to adapt to the situation,sober-looking government agencies have also actively explored the mode of emotional communication to promote the effective transmission of information.This is particularly evident in the official vibrato platform.From the perspective of communication and social psychology,this study discusses the emotional communication mode of government vibrato in content transmission.Taking the government affairs vibrato "Communist Youth League Central" as a typical case,it analyzes the specific performance of its emotional communication,discusses the emotional components in its theme,title text and audio-visual elements,and classifies the statistics of the emotions it transmits.And then summarize the pros and cons of emotional dissemination of government affairs vibrato,and explore the reasons,in order to provide a value reference for the expansion of government affairs.The conclusion of the research is that the vibrato of government affairs attaches importance to the role of emotional communication,which can reasonably guide mainstream discourse,gather social consensus,and help government network governance in the new era.The emotional transmission of government vibrato also has aspects that deserve reflection.One is that the government's emotional communication may promote emotional expression in the entire network environment,and it is more likely that group polarization that is prior to emotion will be more likely to occur,and then true equality.Second,emotion,as the main feature of government affairs communication,may weaken the seriousness and rationality of government affairs information,and even restrict the transmission of deeper value content of government affairs vibrato.In summary,the official government of Tik Tok will be an innovative exploration of government communication and mainstream communication.While actively exerting the energy efficiency of emotional communication,the balance between rationality and emotion is still worthy of in-depth study.