Research On The Guiding Mechanism Of The Party's Network Public Opinion In The New Era

In his report to the 19 th National Congress of the COMMUNIST Party of China(CPC),General Secretary Xi Jinping pointed out that the ideological struggle is still very complex amid the current difficulties and challenges.Ideological work has always been an extremely important work for the Party.Whether we can do ideological work well is related to the future and destiny of the Party and the long-term stability of the country.In this regard,how to enhance the ability of network public opinion guidance is an urgent problem that our party needs to solve.The guidance of network public opinion is a very complicated project.In order to effectively play the role of public opinion guidance,a set of systematic and scientific network public opinion guidance mechanism is needed to support.This paper focuses on the analysis and discussion of the construction of the party's network public opinion guidance mechanism in the new era,in order to improve the party's public opinion dominance in the cyberspace through the construction of specific and effective network public opinion guidance mechanism.This paper firstly discusses the research background,research significance and research status through the introduction,and analyzes the three core concepts of the topic to strengthen the cognition of the topic.Secondly,this paper discusses the necessity of the construction of the network public opinion guidance mechanism,and highlights the reasons for the construction of the guidance mechanism by the challenge and impact of network public opinion on national security,economic stability and people's interests.Thirdly,this paper summarizes the relevant discussions on public opinion guidance and network public opinion by Marx and Engels and successive leaders of the Communist Party of China.Their thoughts and relevant discussions are the important theoretical basis for current research on relevant issues.Then,the paper elaborates on the network public opinion guidance mechanism that the Party needs to build in the new era.The paper analyzes and discusses in detail the content and operation of each mechanism in order to provide a workable guidance mechanism for the party's network public opinion guidance through personal understanding and analysis.Then,combined with the theoretical basis of the networkpublic opinion guidance mechanism and the content of the network public opinion guidance mechanism,this paper summarizes the four characteristics of the network public opinion guidance mechanism,which is the objective basis of the guidance mechanism.Only under the premise of recognizing the main characteristics of the guidance mechanism can the network public opinion guidance work better.Finally,the article involves the network public opinion guide mechanism construction of revelation,in the operation process of network public opinion guide mechanism,must be insisted on the centralized and unified leadership of the party,adhere to rely on the masses,insist on seeking truth from facts to keep pace with The Times,only so can maximum play to the leading mechanism for party's positive benefits of network public opinion guide work.