Research On Business Model Of JY Group's Embedded Communitypension Project

With the aging of population becoming more and more serious in our country,the social problems such as old-age security brought by the aging of population become more and more complicated.The burden of the working-age population on the elderly is increasing,which leads to the increasing demand of the elderly for community care services.The demands of the elderly for a better life are becoming more diversified,which also makes it increasingly difficult to solve the problem of aging in China.Therefore,the traditional pension mode relying solely on the government or family can no longer meet the housing needs,activity needs and spiritual needs of the elderly of all ages.It must rely on social forces and use market means to solve the current and future pension problems.In this context,the pension industry market will have great development prospects,this article through studies JY group of new type embedded community endowment project business model and concludes that real estate enterprise,including JY group,extend from the traditional pattern of residential real estate development to offer reference for housing and the development of the pension mode.This thesis mainly adopts the literature research,case analysis,investigation,interviews and other research methods,according to the theory of social embedding theory,community care,Alexander Osterwalder and Yves Pigneur was the business model of nine elements theory as the main theoretical basis,this paper analysis the domestic and foreign typical embedded community endowment business model of the project,combined with the necessity of JY group of embedded development,community endowment,and the solution of bottlenecks,jiaxing M project,for example,combined with market demand research,From value propositions,customer segmentation,channel distribution,customer relationship,key business,core resources and important partner,cost structure,source of income of JY group nine aspects embedded community endowment business model to build of the project design,feasibility analysis,canvas,and from the aspects of policy,development,operation,personnel puts forward embedded community endowment JY group project implementation safeguard measures.JY group takes M project as the model to build more embedded community pension projects and copy the business model.After the research,the conclusion is drawn that the value proposition of JY group's embedded community pension project is mainly to provide pension services and take into account the community owners.Product design should reflect the perfect aging function layout and supporting,and service mode should reflect the specialization,customization and continuity of service characteristics.Customers are positioned as empty nests or elderly people with limited self-care ability and a certain ability to pay.The key business is to establish a sound project management system and pension operation service standards,establish a project service quality evaluation mechanism,and establish a smart pension management system.The core resources are the streamlined and efficient organizational structure and personnel allocation,and the perfect training and assessment mechanism.The profit from residential sales will offset the construction cost of self-supporting housing for elderly care services,and the pricing strategy of " affordable populist " will be adopted to reasonably price,attract customers to buy services and increase the operating revenue.