Business Model Research Of ZJ Elder-care Project

Going to a nursing home while getting old,majority of Chinese never had such of thoughts as this has never been working as an option in Chinese culture and convention tied by blood.However,I’m afraid that such an idea should also need to keep pace with time,as the social divisions are well elaborated nowadays,young people still have to struggle in the workplace,so elderly people going to nursing homes seems to be the most "economic" choice.Along with deepening extent of aging population in China,the elderly service industry is expected to be the most potential "sunrise industry".However,the elder-care market is still at the initial stage in China,accompanied with chaotic managements,ambiguous industry standards,or uncertain business model that needs to be explored urgently.Many enterprises with deficient professionalization,unclear market orientation,or incompatible service provided with current demands are trapped in the "siege “.In the face of increasingly severe domestic pension problems,active responds and solutions are also to bring new opportunities for elder-care industry.Japan,which is separated only by a narrow strip of water and belongs to East Asia with China,has entered the aging society early.In terms of the concept and serving mode,experiences and business models in Japan can be the worthiest of reference among the developed countries that have entered the aging society.The business model of ZJ elder-care project is an attempt to bring Japan’s mature elder-care experience and technology into China for practice and application,and generate new ideas for the development of domestic elder-care industry.The author adopts the writing method of business plan and the tool of business model canvas to systematically comb and carefully analyze the business model of ZJ pension project.Also by means of going through anatomy of constitute elements in business model,the author runs feasibility studies and promotion plan for future development accordingly.In terms of content,Firstly,the paper introduces the research background and significance,as well as several relevant theories and models of the elder-care industry,paving the way for the business model;Secondly,through in-depth analysis of the market status quo,competitive environment and development trend of the elder-care industry,this paper introduces market segmentation,positioning target customers and to develop corresponding pension service price strategies,marketing methods and promotion channels accordingly;Thirdly,from internal perspective of startup company,this is to identify the core resources owned by organization and operation capabilities to implement subsequently.Finally,it analyzes the design rationality of business model from financial angel,including the conceivable financial risks,operation risks and market risks that the project may encounter,and gives corresponding solutions.In the demonstration and analysis of project model,the theoretical tools and analytical methods learned in the MBA course are effectively employed,hoping to provide theoretical supports for future planning and development of ZJ elder-care entrepreneurship project,and also bring new ideas and further growth for related pension industry practitioners.