Research On The Content And Value Of The College Culture Communication By Wechat Public Number Of Central Communist Youth League

In a complex new media communication environment,mixed with rich information,diverse values and cultures,young people gather in cyberspace,surrounded by this information.For the vast number of youth groups to carry out publicity work of the Communist Youth League Central Committee,aiming at the cyberspace,the tentacles to the youth gathering platform.WeChat public platform sitting a large number of active users,the impact on the youth group can not be ignored,"Communist Youth League Central" WeChat public number since its inception,after continuous adjustment and polishing,has accumulated profound influence in the youth group.College experience is an important stage for young students,not yet into the university students look forward to college life,students in the university to enjoy the university experience,into the community of professionals miss their alma mater,for them,college is a unique existence."Communist Youth League Central" frequently push college information,on the one hand,to show the public the style of colleges and universities,spread the university culture,on the other hand,pay attention to the thoughts and behavior of the group of college students.Therefore,this study selected the 2019 "Communist Youth League Central" WeChat push edict university information as a sample,analysis and research.Using content analysis,the article makes statistical analysis of tweets involving university culture from the title,subject,language style,expression,etc.,and finds that the tweet title is more frequent in punctuation,the use of pronouns,the topic of the tweet has its own emphasis,the language style favors the equal intimate type of discourse,the form of expression is rich and diverse,On the basis of analyzing the cultural content of colleges and universities,the research and summary of the communication function of the university culture of the "Central Committee of the Communist Youth League" is to show the rich university culture,embody the material culture of natural beauty and spiritual beauty,and the institutional culture with farreaching significance.To show the spiritual culture of college style and the behavior culture that embodies the positive thought,the second is to give play to the educational value of culture,the cultural content of the university enters many valuable and profound topics for the platform,the mainstream thought it carries also shows the value-oriented function of WeChat of government affairs,and the third is to meet the social participation needs of the audience,seek guidance needs and emotional needs.Fourth,the construction of college image,including threedimensional plump,humane care of the image of the university,love and dedication,easy-going teacher image and positive-oriented student image."Communist Youth League Central" to spread the university culture gives people a lot of inspiration,WeChat public construction and development to break the single information release function,pay attention to the combination of information supply and user services,to create a fine column to further extend the media value,in addition to the dissemination of university culture to promote the socialist core values of ideas,While carrying forward the mainstream culture of colleges and universities,we also need to take into account the popular culture that appears in colleges and universities.