Research On Factors Influencing The Propagation Effect Of Chengdu’s International Image On Twitter

A good national image is inseparable from the improvement of the international image of each city.The image of the city is the epitome of the image of the country.Chengdu,as a representative of inland provincial capitals with a long history and cultural heritage,researching the presentation,shaping and dissemination of its international image will undoubtedly have important implications for other inland provincial capitals.Twitter is the most typical and influential social media overseas.This paper focuses on the influential factors of the effect of Chengdu’s city image on overseas social media.Therefore,using web crawlers,the special Chinese use Chengdu Chinese Pinyin as the key word to capture relevant tweets.After processing tweets that are not related to the image of Chengdu city,combined content mining methods and tools for high-frequency word and content analysis,and summarized Chengdu’s Twitter The main image of the city presented in the essay is then measured by the retweets,comments,and likes of these tweets.On this basis,the structural mechanism model is used to analyze and investigate the correlation mechanism between the communication effect and its influencing factors.Finally,the theoretical knowledge of communication science is used to analyze and provide strategic suggestions for government departments or related institutions engaged in urban external communication.This thesis is divided into six parts,the introduction and the main text.The introduction mainly explains the research background and significance,research status,research basis,research content and research methods of this article.The second chapter is to summarize the current Chengdu city based on the obtained data.Specially presented image,comparing the official image of the city with the image of the city on Twitter,to discover the differences between the two;Chapter III mainly explains the selection of indicators and the formulation of research hypotheses.Chapter 4 analyzes the influencing factors of the communication effect mainly through the obtained data using a structural model;Chapter 5 combines the theory and the survey results to propose a strategy for Chengdu’s international image dissemination,which makes it targeted,accurate and widely applicable,and Provide reference for other cities for external communication;Chapter 6 summarizes and looks forward to the conclusions and shortcomings.