The Role Of CGTN Twitter Communication In Shaping China’s National Image

National image is not only an important part of national soft power,but also a hot issue of international politics,which has become the focus of academic research in recent years.Shaping a good national image plays an inestimable role in the development of a country.A good national image is an intangible wealth in the process of national development and an invisible chip in international political games.The shaping of the national image can not be separated from international communication,especially in today’s highly developed Internet,the international Internet social platform has become an important channel for countries to shape their national image through international communication.The national image of a country is the overall impression and evaluation of the country in people’s minds,and these impressions and evaluations are more from the media.On the one hand,it is the image shaping of a country by other countries through communication,which is called "other shaping" of the national image;On the one hand,it is self shaping of its own country’s external communication,which is called "self shaping" of its national image.For a long time,because western countries occupy rich media resources and have greater discourse power,China’s national image has been in a passive state of "shaping by others".Many foreign audiences understand and understand China through western media reports.Western countries are often hostile to China,thinking that China’s rapid development poses a great threat to them.Therefore,Western politicians and media often slander and smear China through international communication,calling China a negative image.Especially when the COVID-19 epidemic broke out,including maliciously vilifying China through Xinjiang,Taiwan and other questions,which reduced the world public’s trust and recognition of China,This has had a negative impact on China’s further development.In order to break the discourse monopoly of the western media,change the inherent impression of China by the western media and the public,send a real and powerful Chinese voice to the world and shape a three-dimensional and comprehensive image of China,we must take the initiative to carry out effective international communication through correct methods,enhance China’s international discourse power and national soft power,and shape a good national image.CGTN(China International Television)is an authoritative TV station in China that broadcasts globally and has a certain influence in the world.Cgtn follows the development of the Internet social era,opens an official account on the twitter social platform,and effectively spreads China’s positive energy,tells China’s good stories,and plays an important role in improving the national image It plays an important role in enhancing the international discourse power and establishing the international prestige.Through case analysis and content analysis,this paper studies the role of the CGTN twitter platform’s communication content,methods and effects in shaping the national image.Through the research,it is found that the cgtn twitter platform exerts an integrated effect,and shapes the image of a responsible big country in China,a vibrant Chinese economic image,a safe and stable Chinese social image The civilized and green Chinese culture and environmental protection image,through in-depth research,come up with the promotion strategies of shaping the national image through international new media communication.With these promotion strategies,we can better shape a credible,lovely and respectable Chinese image through international communication,so that the global public can know a real,three-dimensional and comprehensive China,which has certain reference significance.