Research On The Media Construction Of National Identity Under The Background Of Sino-US Trade Friction

This study focuses on the construction of national identity in the context of the Internet.Taking Sino-US trade friction as a "hot moment" for observing the above issues,the study selected "People's Daily" and its new media side "Xiake Island" as the research object,using content analysis and discourse analysis to discuss the Sino-US trade friction In the context of how party media constructs national identity,how does this behavior differ between traditional media and new media,and how to understand these adaptive changes to reveal the efforts of the ruling party to build national identity in the context of the Internet.The study found that,in terms of the number of reports,the length of the report,the genre of the report,and the theme of the report,there are differences between the "People's Daily" and "Xiake Island",and the two have different divisions of labor."People's Daily" focuses on short messages and communications,focusing on timely transmission of events and opinions of all parties,while "Xiake Island" mostly uses analytical long-form reports and comments."People's Daily" often borrows "others" from the world to express its support for China,while "Xiake Island" mostly affirms China's "self" directly.In terms of reporting emotional tendencies,whether it is the party media or its new media side,hard expression still occupies the dominant position,but neutral and moderate expression has shown a tendency to exceed mandatory expression.The study analyzes the process of using discourse to construct meaning in "People's Daily" and "Xiake Island",and finds that the core of the national identity discourse constructed by "People's Daily" through three "interpretation packages" is that the fault of the trade war is the United States,the United States Undermining the international order,China was forced to get involved,and had to fight back in self-defense to maintain the stability of the international order.China is a just counterattacker.The core of the national identity discourse constructed by the "Xiake Island" through three "interpretation packages" is that the United States deliberately launched a trade war.China cannot be cowardly,it must fight,and it will definitely win the final victory.The former adopts a more passive and implicit expression in the construction of national identity,while the latter adopts a more objective,active and direct expression.These findings show that in the context of the development of digital technology,the ruling party has adopted a more flexible way of constructing national identity,and the ruling party organ and its new media end have different functions and cooperate with each other.In the process of national identity construction,the new media side integrated and re-created the traditional agency newspaper discourse,adding humanized color,and on the basis of not deviating from the core of the national discourse,by absorbing the elements of online nationalist discourse,it carried out with the folk discourse Feedback interaction,to achieve the ruling party's reconstruction of the traditional mainstream media in the cyberspace.