Research On The Digital Divide Of Health Communication Among Married Women In Rural China

Health is the eternal theme of the development of human society.China is a large agricultural country.The health level of married women in rural areas is not only related to the happiness of individuals and families,but also related to the development and progress of the whole society.Health information can improve the quality of life,but there is a gap in the level of health communication among different rural married women.Based on the theory of digital divide and health communication,this paper selects jiangxinsha farm in Jiangsu Province,qiuqunan village in Henan Province and Beichuan village in Gansu Province as research points,uses questionnaire survey,in-depth interview and participatory observation to explore the status quo of health communication of rural married women,and analyzes the specific performance and causes of the digital divide of health communication of rural married women.This study is carried out from the following aspects: description of the natural and cultural environment,media development status,and health status of rural married women in the survey site;analysis of the overall situation of rural married women’s media contact,detailed analysis of the differences in the frequency,channel,content of health information acquisition,as well as the differences in use behavior and use effect;finally,before On the basis of several chapters,this paper discusses the causes of the digital divide of rural married women’s health communication,and considers the corresponding countermeasures.This study found that the frequency of rural married women’s exposure to newspapers,radio,television and other traditional media is low,and they seldom get health information from them.The communication between doctors and patients is the most trusted communication way for married women in rural areas,and the communication effect is the best.There is a "digital generation gap" in the acquisition and use of online health information.Young married women in rural areas are more frequent and more likely to acquire and use online health information,and they are more willing to trust and adopt online health information,which is related to their high level of education,wide range of social interaction and strong sense of online self-efficacy.Therefore,it is of great significance to give full play to the cultural feedback of the healthy communication of the offspring.There is a first regional gap of "information ownership" and a second regional gap of "information use effect" in community health communication among rural married women.The level of rural economic development in the eastern region is high,health resources are rich,and the endogenous spontaneity of health activities is strong.Due to the weak material foundation,the lack of supporting policies and the lack of community capacity to provide health resources in the central and western rural areas.Generally speaking,the effect of using health information in rural married women’s community is generally not ideal,mostly staying at the cognitive level,and the behavioral effect of improving healthy lifestyle is not good.It needs the joint efforts of government,society and family to narrow the gap of health information of married women in different regions.In addition to establishing a supportive environment,providing funds and policy support for rural areas in backward areas,it is also necessary to formulate targeted health communication strategies,improve the initiative of married women’s participation from the content and channels of communication,so that married women in rural areas can obtain information about health,and ensure the authenticity and effectiveness of information.