Based On Government Affairs Weibo Status Quo Of Health Communication Study

The author want to pass to our country the status quo of health class government affairs micro bo for a more comprehensive research and analysis, understand their impact on our society some flour, and found that this kind of interactive new media on the question of "know ditch" impact on the cultural environment of modern society. And by giving the result of practical problems of their own advice, to some extent reached a conclusion that the development of the new media not only can expand the development of the "digital divide", on the contrary, the reasonable use of new media to certain narrow the gap of knowledge.The full text of the overall layout is roughly as follows. The author first introduces the theory of health communication and government affairs weibo background and development trajectory, and explains the research object of this article and research methods. Secondly the author will from the traditional media of our country health communication leads to new media, some characteristics of health communication class government affairs micro bo. After the author to sina in health affairs subject "12320national health" and "healthy China" as the research object, the content, the number of fans forwarding, the comment is analyzed, including the outline of government affairs micro blog in the actual situation in the field of health communication and induce its spread in the whole process of problems, and then through statistical questionnaires valid data to find problems and analyses. The end of this article is to give health class government affairs micro blog should have properties and in view of the above found problems put forward his own Suggestions.