Research On The Moral Quality Of Chinese Outbound Tourists From The Perspective Of Chinese And Foreign Media Reports

China's outbound tourism data report,jointly released by the China tourism academy,ctrip,hornet's nest and other travel websites,shows that China's outbound tourism market is hot and has been the world's largest source of outbound tourists for many years.With the continuous growth of China's economy,the increase of per capita disposable income and other favorable factors,Chinese tourists have spread their footsteps all over the world,making them a highlight of world tourism.While enjoying the pleasure of traveling abroad and experiencing the customs and customs of different regions,Chinese tourists are also making important contributions to the global economy and strengthening exchanges and cooperation.This paper analyzes the relevant reports of the People's Daily(overseas edition)and The Times from 2012 to 2019.It can be seen that some or some Chinese outbound tourists have misbehaved,resulting in the negative stereotype of the overseas image of Chinese tourists,which needs to be paid enough attention and attention.Civilization is the external manifestation of personal moral quality.In order to improve the phenomenon of misconduct,the moral quality of Chinese outbound tourists needs to be improved urgently.Therefore,this article will revolve around the theme of Chinese outbound tourists moral quality in Marxist moral values and the new era of citizen morals construction implement outline "under the guidance of the important documents,such as follow questions,analyse the reason,find countermeasures research train of thought,with the social development status of the current objective for fundamental key,with relevant academic research results for reference,on how to improve the moral quality of Chinese outbound tourists,improving Chinese tourists outbound moral anomie corresponding measures are put forward.The first chapter is a theoretical overview of the moral quality of Chinese outbound tourists.The first is to clarify the core concept of moral quality and its five elements of the relevant meaning of the comb.The second is to comb the concept of outbound tourism and basic concepts,including "Chinese outbound tourists,behavior misconduct,Chinese outbound tourists moral quality" and other concepts.The second chapter mainly analysis reports Chinese outbound tourists moral quality,the first is to screen since the People's Daily(overseas edition)86 article on Chinese outbound tourists moral quality related to comb,combining Marxist dialectic perspective and journalism and communication discipline knowledge,methods,from the length and the number of reported,and report the specific content of moral qualitystatus quo analysis of China's outbound tourists.The second part is to sort out the 30 reports on the moral quality of Chinese outbound tourists selected from The Times,and analyze the current situation of the moral quality of Chinese outbound tourists from the perspective of the length,quantity and specific content of the reports,combining with the founding ideas and language features of foreign language reports.Thirdly,this paper gives a comprehensive overview of Chinese and foreign media reports on the moral quality of Chinese outbound tourists,and studies the current situation of Chinese outbound tourists' moral quality,so as to pave the way for the following countermeasures.The third chapter is mainly to improve the behavior of Chinese outbound tourists,the way to improve the moral quality of Chinese outbound tourists.This paper discusses the methods from four aspects: strengthening self-education of Chinese outbound tourists,deepening moral education and guidance of Chinese outbound tourists,understanding the fine traditional Chinese culture,strengthening organization and leadership,and giving play to the guarantee role of outbound tourism system.