Research On Government Function In Rural E-commerce Development Of Ningling County

With the vigorous development of the Internet economy and traffic transportation industry,the rapid growth of rural electricity for innovation development mode of China's rural economy,rural electronic commerce using the network platform,integration of rural various resources,make to adapt to the rapid development of rural commercial system,and become a new engine boosting rural rejuvenation,aiming as a traditional agricultural county,county,and as the national integrated transport hub,the development of rural e-commerce industry growth factor endowment advantage.Aiming committee,the county government by using the functions of the government,steadily promote rural electronic commerce industry,rural electricity industry has become a NingLing raising farmers' income,promote agricultural efficiency,and promote a new way of rural poverty alleviation,but in rural electricity aiming government function using in the process,there is still a planning guide measures are imperfect,inadequate resources coordination,public service foundation weak,imperfect infrastructure,etc.To better play to the functions of the government,based on the public goods,public service and the related theory as the basis of change of government function,using the method of literature research,social investigation method,comparison,in the process of rural e-commerce aiming government role play the government plan to guide the government service is not perfect,inadequate coordination integration function,studies the problems such as infrastructure construction lag,It is concluded that the reasons for the deviation of the government function of rural e-commerce in ningling county are the inconsistency between the value orientation of the government and the fact orientation of the farmers engaged in e-commerce,the policy deviation of the functional departments,the unclear role of the government,the unicity and scarcity of public goods.In this paper,combined with foreign advanced experience of the United States,Japan,learning into areas such as county,ShaJi advanced mode,aiming to promote the development of rural e-commerce put forward the following countermeasures and Suggestions,one is from the government policy should be centered on people out of poverty 'income,improve the inspection and supervision,protect the interests of farmers and promote the government service level,to achieve the convenience and benefit,make the government value orientation on the basis of peasants' value orientation;Second,we should improve the quality of rural e-commerce policyexecutors,establish a policy system with complementary functions for all departments,and strengthen the supervision and feedback system of government services for rural e-commerce,so as to improve the policy implementation methods of government functional departments.Thirdly,we should insist on playing the role of "government and efficient market".The government should change from an administrative leader to an organizational leader,and the government should become a manager.Fourth,improve the government purchase and service mechanism,form supporting facilities,guide the diversification of the supply of service funds and guide professional and public welfare social institutions to participate in rural e-commerce services,guide the establishment of a diversified supply system of common goods,and provide useful reference for other regions.