Study On The Government's Promotion Strategy Of Agricultural Product Online Promotion In Zhuanghe A Town

With the development of modern network technology,the online promotion of agricultural products has become the core means to promote the transformation and upgrading of agriculture and increase the income of farmers.It is also an important starting point to implement the strategy of Rural Revitalization.In 2017,the No.1 central document refined the promotion of the online promotion of agricultural products online,and standardized the promotion of agricultural products online,such as the electric power industrial park and information village project.This requires governments at all levels to pay more attention to the play of government service efficiency in the promotion process of agricultural products,actively change the functions of service oriented government,and push forward the online promotion of local agricultural products according to local conditions.Work extensively.In recent years,under the guidance of national macro policies,town a of Zhuanghe City has actively transformed the functions of the government,and constantly strengthened the government promotion of online promotion of agricultural products.However,it has made achievements and faced some practical problems to be solved.Therefore,based on the service-oriented government and the new public service theory,this paper discusses the government promotion of agricultural products online promotion in Zhuanghe a town,which will help Zhuanghe a town to fundamentally improve the work efficiency of agricultural products online promotion and promote the development of agricultural products online promotion to a higher level.At the same time,it is also conducive to other regions to learn from the practical experience of Zhuanghe City,and constantly improve the government's promotion policy of online promotion of agricultural products.In this study,literature analysis,investigation and case study are used.Taking town a of Zhuanghe City as an example,combined with the new public service theory and service-oriented government theory in public governance theory,the government promotion of agricultural products online promotion in town a of Zhuanghe City is mainly discussed.In the process of analyzing the current situation of the government's promotion of agricultural products online promotion in town a of Zhuanghe City,this paper first summarizes the main government's promotion measures of agricultural products online promotion in town a of Zhuanghe City,and gives full affirmation to its phased achievements.Then,through the analysis,it is found that the existing problems of the government promotion of agricultural products online promotion in town a mainly include:the lack of coordination among various functional departments of the government,the lack of outstanding online promotion subject building,the imperfect infrastructure and platform construction,and the lack of supply of composite talents.On this basis,through the phenomenon to see the essence,the analysis of the causes of the problem lies in:the role of the grass-roots government is not clear,the main body to build the lack of planning,financial support is not a system,the fourth is that the talent service system is not perfect.Therefore,on the basis of drawing on the experience of the advanced online promotion of agricultural products at home and abroad,this paper puts forward some countermeasures and suggestions as follows:strengthen the coordination mechanism construction of all departments of the government,focus on building the main body of online promotion of agricultural products,strengthen the financial support of infrastructure and online platform construction,and focus on strengthening the compound type of online promotion of agricultural products Talent cultivation and training.