Drifting Tourism Development Present Situation And The Marketing Strategy Research In Hubei Province

At present,with the high-speed development of the national economy level constantly,domestic outdoor sports show more and more quickly,more mature.Outing,mountain climbing,rafting,hiking,travel,camping,skiing and other outdoor sports have some developed areas in our country and in the group of large and medium-sized cities,and has become a popular leisure entertainment,reflect the great charm of the outdoor sports and development potential.And drift movement with its peculiar movement form,strong participation,challenging and entertaining,loved by outdoor enthusiasts,and quickly gained popularity all over the world.With the progress of the society,the improvement of living standards,return to nature,Challenge themselves gradually become the common pursuit of modern fashion.Drifting activity has been extensively developed in the world,some countries have reached popularity.And drift movement has become the people in outdoor leisure activities,few,the pursuit of stimulation and challenge,zero distance contact with natural environment and so on demand.Drift motion and tourism integration,market prospects for a good,not only attract the interest of many investors,but also the domestic many academic attention.This article through to huhei province ten drifting tourism scenic area(drifting at jiuwanxi,sky roar drift,drift to the tianhe,used the grand canyon rafting,jinshi river,peach blossom river rafting,silver river rafting,cloud floating drift,the black dragon canyon rafting,mandarin duck rafting,etc.)for field trips,and understand the local drifting environmental resources and infrastructure conditions such as basic information of scenic spots,and consulting the area scenic spot,head,obtain the first hand information related to this thesis.Participants from practical experience,the status quo and the marketing strategy of rafting scenic spots,continue to expand and strengthen the research scope and depth,it is based on accurate data analysis,statistical methods,using scientific reason to the survey data collection and analysis,draw the conclusion:1 the drifting tourism scenic area,hubei province is numerous,drifting unique tourism resources,has unique advantages and characteristics.2 most scenic spots,such as incomplete management system,form a complete set of service facilities is not enough,there are security hidden danger.3 from the point of marketing strategy,rafting scenic spots in hubei province should not only develop good products,reasonable prices,good channel choice,select effective sales promotion combination,make product related tangible demonstration,offers visitors a good quality of service,also need toOptimization of process management services.