Social Causes Of The Post-Olympic Era Background Of China Marathon Relations Value Orientation

Mara movement loosely medium-sized cities in China have been carrying out for over 30 years,especially the last five years between,marathon blowout development in China.In response to this outstanding phenomenon,I believe that the relationship between the value orientation of social organization is the fundamental reason to boost its development.Therefore,this study use of literature,statistics,visits to investigation and logical analysis of the relationship between social subjects to sort out domestic marathon,to identify with the external factor in the development of the times,brought about by policy support the change in the values of social organization relations.By analyzing the results:1.The post-Olympic era under the background of Chinese sports social development-oriented changes include:policy-oriented change-from "gold medal strategy" to "public health";market economy oriented transition-development of the sports industry,the promotion of sports consumption.In the dual role of policy-oriented and market-oriented economy,a well-deserved marathon meeting point,thus becoming the public reference guide and stimulating sports and sports industry development and promote mass sports consumption of domestic competitions favorite.2.China relations social subject Marathon include:levels of government,mass media,public,occupational(professional)athletes,sponsors and the operator.3.Value China relations marathon body includes:the value orientation of government-city image promotion,activate the tourism market;the value orientation of media-in races for the platform,event marketing;value orientation of the public-in health pursuit,open social groups;value Players-Refresh match record,get bonuses;sponsors values-seize tournament opportunities,develop equipment market;value organizers-to expand the influence of race,pursuit Race brand benefit.4.Marathon social relations at home and abroad main value orientation comparative analysis shows that:Governments of developed countries in Europe and America is more concerned about the quality of life of residents,and political performance of government departments more concerned sport brings;the elderly in developed countries in Europe and America to participate in the marathon crowd significantly more in China's urban elderly population:in the population developed a stronger sense of participation in sports elite to keep working in the young state,and city marathon participants with the most white-collar crowd,but can adhere to finish the course of less than a third of the a;foreign marathon by the majority of non-profit contractors,and domestic referred to the for-profit operators operating events;foreign Marathon is supported by residents because beforehand able to communicate effectively with residents,businesses,etc.,while domestic previous marathon organizers have never considered the feelings of the people around the track,there are disturbing event occurred.Social root causes of these phenomena is that the ills of government management system;industry laws and regulations,blank;lack of humane care;the influence of traditional social attitudes;material support under the ritual;the absence of social responsibility.5.The future development of the domestic marathon around the city image promotion,activate the tourism market;the founder of Fair,and the development of training camp marathon derivatives;become mixed circle,take the contacts,an important way to achieve brand marketing;marathon will promoting the development of sports industry to promote sports equipment sales and event services and common development.To sum up,in full swing in China in recent years marathon boom,alluding to the Chinese community into the twenty-first century,urban dwellers on the road of building a moderately prosperous society,material and spiritual civilization have been greatly satisfied,Volkswagen increasingly strong demand for sports participation and awareness,which is undoubtedly the key to highlight the superiority of social development,but from the perspective of comprehensive development,the rise of the marathon has not only brought a positive impact,will naturally follow The emergence of negative social effects,which also highlights the Chinese social transition period,the main event organization now create value orientation of society is rooted in;sports management system is not perfect,government workers,the importance of personal achievement;all kinds of laws and regulations at all levels is not perfect,,there is a problem can not be dealt with;businessman,community social responsibility of business class difference;the impact of China's traditional culture and social background;Organizing Committee lacks the necessary humane care at the preparatory stage race.