A Study On The Development Of Mass Skiing In Shandong Province

Skiing,winter sports is the main force in the Winter Olympics medal table occupies more than half of the number of medals,has a very important role in competitive sports winter project.Mass skiing,also known as "white opium",is a kind of seasonal and regional,ornamental,interesting,stimulating strong outdoor leisure sports.The mass skiing can enhance people's physique,improve the body balance and flexibility,can help people release pressure,vent negative emotions to regulate mood.Development of mass skiing in Shandong Province in order to further implement <the National Fitness Program Outline >,is in order to promote the "remove north snow to south" plan implementation,is to achieve "By 2022,the national ski population reached300 million " goal.To explore the status of the mass skiing in Shandong Province,this paper compared the development of mass skiing in Heilongjiang Province were analyzed,and the use of SWOT analysis on the development of mass skiing in Shandong Province sets forth the specific strengths,weaknesses,opportunities and challenges,formulate the corresponding development strategy,in order to promote the sustainable development of mass skiing in Shandong Province.This paper is divided into four parts,the first part is the literature review,from the origin and development of skiing,to study the two aspects of the development of mass skiing;The second part is the research object and method,to ski resorts and staff,ski instructor and ski resorts tourists as investigation object,and using questionnaire and interview method to explore the current situation of the development of mass skiing in Shandong Province;the third part is the results of the study and analysis,first of all,research the national and provincial development of mass skiing.Secondly,detailed analysis of the mass skiing in Shandong Province to carry out the status quo.Finally,determine the development strategy and countermeasure analysis is given;The fourth part is the conclusion and suggestion,an overview of the study and put forward corresponding suggestions.To describe the current situation of the development of mass skiing in Shandong Province,this article mainly from the ski resort construction,ski staff,ski coaches andthe public's consumption these four aspects to carry out the investigation and evidence collection.Swot analysis on the development of mass skiing in Shandong Province for strengths,weaknesses,opportunities and threats that analysis,according to the results of analysis of the advantages and disadvantages of mass skiing development in Shandong Province:(1)determine the growth strategy as the main development direction;(2)Standard requirements,continue to perfect the construction of ski resorts;(3)Seek symbiosis,achieve ski resorts to operate throughout the year;(4)Development of education and training,and actively cultivate relevant personnel;(5)Attaches great importance to the public propaganda,to expand skiing in the crowd;(6)Shandong characteristics,the development of science and planning skiing;(7)The government appropriate intervention,the standard ski market order;...