Research On The Application Of Laswell 5W Model In Promoting The Development Of Mass Skiing In Heilongjiang Province

Beijing and Zhangjiakou won the right to host the 24 th Winter Olympics.Beijing became the city to host the Summer Olympics,and Beijing will host the Winter Olympics.China’s successful bid this time will go down in history.The spread of events affect the way of people choose sports.The bid for the winter Olympics as an opportunity,the development of mass skiing in China also ushered in a new opportunity.This paper is based on 5w model of lasswell.This paper analyzes the current situation of mass skiing in Heilongjiang province and the factors restricting its development by using documentary materials,questionnaire survey,case analysis and logic analysis.This paper put forward the application strategy of 5w model of lasswell in promoting the development of mass skiing in Heilongjiang province:The government of Heilongjiang province,schools,enterprises and ski resort should coordinate the development of skiing;Mass skiing competitions and activities should continue to be held in the province;Improving the skills of amateur skiers;Using "Media Convergence" to carry out multi-angle and multi-aspect publicity of skiing in Heilongjiang province;Heilongjiang province should form unique skiing culture.