| Skiing is an important part of Chinese winter leisure activities and it is a challenging,exploring, high qualified and new styled healthy outdoor sports which has been called as a"platinum diamond". at present, It is developing rapidly in China, with the establishment of document "About speed up the development of sports industry, several opinions of promoting the sports consumption and the successful bid to host the 2022 Olympic winter games in Beijing-Zhangjiakou, skiing is experiencing from the "noble sport" to "civilian movement", the transformation of the whole people to participate in an era of mass skiing is coming, ice and snow sports have a historic opportunity for development.Ski tourism as one of the important way to participate in skiing, has the characteristics of repeated consumption, high added value. How to systematically understand the influence factors of skiing tourists’ participation, to promote cooperation between the ski tourism industry, layout,augmentation and the formation and optimization of the industrial chain, improve the service level, to meet the demand of ski trip, popularizing skiing, let more people participate in skiing,enjoy the snow and ice, has become China’s important strategic direction of the development of skiing.Based on system theory, consumer behavior theory, chromatography needs theory as the theoretical basis, adopts the literature material method, questionnaire survey, field investigation method, expert interview method, mathematical statistics method, AHP software method as the main research methods, taken Shandong province as an example to study the factors affecting mass skiing tourism in Shandong province, it is concluded that the preliminary results are:First, from the point of the whole ski tourism system, ski tourists is the starting point of the ski tourism activities, is also the end of the ski tourism activities. Factors affect tourists to participate in the action are various, such as the resource contrast of the ski trip group factors, ski tourists itself characteristic factors, it also includes whether the ski tourism activities intermediary factor is perfect, skiing destination product supply and other various factors.Second, Ski tourism refers to the tourists take skiing as the main means and purpose, to appreciate, to watch or attend skiing as the main form of tourism activities. Ski industry refers to all associated industries constitute a multi-sectoral coordination of the industrial chain system in the process of ski trip.Third, Shandong ski industry has developed rapidly. Ski resorts are mainly of scenic spot attached type and ski resorts theme type.Fourth, The main participants of ski tourism activity in Shandong province is themiddle-aged and the youth, there is little difference between the sexes. Skiing population is given priority to civil servants, institution staff and students, of which the education background are mostly of college degree or bachelor degree, their sports participation is better, which indicates that the degree of education, income, physical activity habits are strongly associated with skiing.Fifth, The main purpose of the public to participate in skiing tourists travel is mainly to leisure, to experience skiing, to seek thrill. The main factors which affect ski tourists’ participation are the climate, economy, time, transportation, etc. The selections of the skiing time are mostly at weekend or during the annual leave.Sixth, Most visitors participate in the ski trip for the first time, or for 1 to 2 times, for beginners there is fear of safety, most of them chose protection from the staff while skiing. The ski resort area is of 50 km distance range or 50 to 100 kilometers from their residence for the sake of convenience. Most tourists went to the skiing sites by driving, or tour bus, few of them took the train or the busSeventh, In Shandong Province factors involved in influencing public ski tourism, the ski tourists factors are key factors, factors ski tourist destination and ski tourists to factors ranked second and third.Eighth, Economic empowerment, sports and cultural qualities, leisure time, health status as the main factors in Shandong public ski tourists own participation. Regional conditions, security ski, ski coach management, scenic related services, ski tourism product diversity are the main factors Shandong public ski select ski tourist destination. Source distance to the destination,traffic conditions, geographical and cultural tourists are the main factors to the public ski tourist places.Ninth, based on the results of the study, the paper puts forward the following suggestions:The government should develop the ski industry management and rational distribution of benefits, improve laws and ski tourism regulations; to improve the system of training coaches,build a reasonable assessment system and accreditation system; to innovate promotional methods,to ensure the effective use of the internet and mass media, the implementation of preferential ticket policy; to improve skiing infrastructure, improve service levels; develop ski product diversity, establish diversified development mode; to build ski tourism chain, to develop multi-channel cooperation to achieve mutual benefit and win-win situation; to develop culture-based skiing tourism and build brand image. |
PDF Full Text Request