Current Situation Of Mass Skiing In Shanxi Province And The Research Of Development Path

The snow sport is a sport with northern regional characteristics.It is a physical activity that can adapt to different age stages and integrates many functions such as competition,entertainment,fitness and appreciation.China is the world's largest primary snow and ice market,according to the 2016 white paper on China's skiing industry.Under the background that Beijing Zhangjiakou will host the winter Olympic Games in 2022 and ice and snow sports will be promoted nationwide,the skiing industry in China will develop in a guzzle-well style,providing a relatively broad environment for the development of ice and snow sports in China.And promised in the bid report "push 300 million people in snow,the ice and snow sports popularization is the inevitable trend in the whole country,followed by ice and snow industry also began to develop,ice and snow sports industry in China in the industry as a sunrise industry,not only describe the ice in the sports economic development in the new economic blueprint,and presents a snow industry inevitable development trend in the future.To the 21 st century,China's rapid economic development and people's increasingly rich material life of the mind,the people of the sports consumption ability is greatly increased,it highlights the snow and ice for ice and snow sports industry development and the masses of consumer demand increase the contradiction between,the social from all walks of life for ice and snow sports present situation and the development of ice and snow sports path question.In 2019,Shanxi Province will host the second national youth games and join the winter sports for the first time.The development of snow and ice sports in Shanxi Province is also inevitable.Therefore,what is the current situation and development path of the mass snow and ice sports in Shanxi Province? It becomes a problem that must be solved to develop snow and ice sports and develop snow and ice industry in Shanxi Province.In this study,Cite Space analysis method,field investigation method and SWOT analysis method were used for data sorting and in-depth research.The research work was divided into the following stages:In the first stage,Cite Space collected and screened 322 journal articles on CNKI,Wanfang,Wip and other academic websites through keywords,and conducted visual analysis in Cite Space V software.Through consulting the snow and ice-related books of Shanxi provincial library,Taiyuan municipal library and Shanxi university library,search for network materials such as news,video and SMS.Listen to lectures by experts related to snow and ice;Check the government websites related to ice and snow sports and ice and snow industry of general administration of sport of China,Shanxi sports bureau and Datong sports bureau;To fully understand the national snow and ice research academic trends and research status and policy trends.The second stage is field investigation.Questionnaires and interviews were conducted in Shanxi Datong Wanlong Baideng mountain ski resort,Jinzhong Jiulong ski resort and Linfen Jiulong ski resort,so as to supplement the relevant data of snow and ice duping in Shanxi Province in the first stage and fully understand the development status of mass snow and ice sports in Shanxi Province.The third stage is SWOT analysis.Analyze the advantages,disadvantages,opportunities and challenges of snow and ice sports in Shanxi Province.By sorting out the expert opinions and comparing the weight of the situation,this paper aims to find out the development path of the mass snow and ice sports in Shanxi Province.The research conclusions are as follows:(1)Research status of Cite Space in ice and snow sports: the research topics mainly include three core subjects: ice and snow competitions,ice and snow sports events,and characteristics of the ice and snow age;The research institutions are mainly concentrated in four northern universities(Beijing sports university,sports college of Qiqihar university,and sports college of northeast normal university).In the future,the research in the field of snow and ice will be oriented by national strategies and social needs,combining with the actual development of the ice and snow sports and the development of the ice and snow industry,showing a rapid growth trend.(2)Based on SWOT analysis of the development status of mass snow sports in Shanxi Province :the main advantages include good regional location,convenient transportation,rich tourism and cultural resources,and relatively appropriate natural conditions;The main disadvantages are weak economic strength,imperfect ice and snow stadiums and infrastructure,and lack of professional ice and snow talents.Opportunities to be grasped include the great promotion of ice and snow sports under the national strategy.Shanxi Province faces the industrial transformation and upgrading,and encourages the development of ice and snow sports.The threat is at the initial stage,the lack of overall planning and reasonable layout,from all over the industry competition.(3)The development path of the mass snow and ice sports in Shanxi Province: under the leadership of the government,the "second youth association" should be well organized,and the basic guarantee should be the improvement of snow and ice stadiums and infrastructure.First of all,actively carry out the snow and ice into the campus,and cultivate professional talents to provide talents for the development of snow and ice sports.Secondly,to promote sports events,and vigorously hold mass ice and snow events to expand and consolidate the mass base.Finally,establish the brand strategy of events,and actively undertake large-scale events to enhance the popularity of Shanxi snow and ice.