Research On The Promotion Strategy Of Marathon In Lanzhou City

Lanzhou International Marathon has been held for six consecutive years since 2011,training a lot of marathon lovers,they are eager to exercise through the marathon to enjoy the body and enjoy the marathon pride and sense of honor.The marathon is a marathon in the form of a marathon,and on the day of the marathon race,you can get marathon by marathon or half marathon miles in any running place where you can run the marathon official authorized running sports APP record sports data The tournament officially completes the competition.Online marathon through nearly four years of development,each line marathon will have hundreds of thousands of people to participate,but the domestic online marathon research is very few,Lanzhou City,the number of participants is relatively less.Therefore,the online marathon in the promotion process there are lack of propaganda,the lack of safety and nutritional supplements during the competition,data monitoring errors,the phenomenon of cheating can not put an end to the problem,restricting the development and promotion of online marathon.In view of these problems,we try to find out the promotion strategy of marathon in Lanzhou city,and provide reference for the development of marathon in Lanzhou city.On the basis of extensive collection of information,this paper uses the methods of literature,investigation,observation,logical analysis and mathematical statistics to participate in the running club of Lanzhou City to join the online marathon,the business unit,the university and the line The main organizers and the rules of the marathon were studied and analyzed,and the following conclusions were drawn:1.Online Marathon is a form of marathon competition,is a new national fitness campaign,with rapid development speed and development potential.The number of people,space,time without restrictions,personal sports data visualization,sports industry and Internet integration is its characteristics;also has social value,economic value,cultural value.2.Online marathon The main organizer is Gudong APP and Wyatt runner APP,Gudong APP involved in sports more,the first online marathon and organized marathon more events,is the largest online marathon users APP,Yue runway Is designed to do running the APP,the creation of a shorter time,but the rapid development of online marathon market share accounted for a larger.Running APP is an online marathon "Marathon Organizing Committee" with a novel approach to competition,but lacks event support and tournament services.3.Lanzhou City line marathon is in the initial stage,compared with the first-tier cities,Lanzhou City,fewer people involved in online marathon.Most of the participants concentrated in the young running enthusiasts,college students up to,followed by business workers.The main reason for participating in the online marathon is that the time space is more free,the fitness effect is obvious,is a fashion movement,you can participate in the marathon many times.4.Lanzhou City online marathon participants mainly through running APP and friends and family to introduce cognitive online marathon,the main way is to participate in personal participation,running group organizations,organizations,collective activities.Participants on the Senate marathon every month fewer times,mostly marathon short distance training.Participants are more concerned about the consumption of calories,speed,speed,distance and other sports information.5.Lanzhou City online marathon promotion problems: lack of propaganda;running sports APP lack of function,cumbersome operation;entry process lack of security and nutritional supply;APP data monitoring errors,cheating phenomenon can not be eliminated;The lack of influence on the athlete's experience and athletic performance;online marathon participants to participate in the semi-marathon-based,full of marathon;lack of relevant legal regulations,and support policies;6.Lanzhou City Marathon Promotion: Lanzhou International Marathon Organizing Committee should be established with the mobile device APP developers to establish long-term promotion mechanism;actively promote Lanzhou City business units,running clubs,colleges and universities to organize regional marathon competition;Lanzhou City should use more The way to enter the online marathon publicity;Lanzhou City should be based on the implementation of the differentiated implementation of the participants;APP developers should improve the APP data monitoring system,so that participants fair competition;Lanzhou City,experts should be organized to promote lectures on the line Marathon and sports knowledge to explain;7.Online marathon is favorable,reflecting the people's desire for running,not on a line of marathon.How to marathon the quality of service and security,radiation to each line marathon user,is the main problem that the marathon organizer should solve.