Research On The Acceptance Effect Of Ideological And Political Education Of College Students Based On Mobile Media

The emergence of mobile media to subvert the people's lives,but also has brought great influence to the ideological and political education of college students.As the education envirornment and education medium,mobile phone media can optimization the way and the method of practical activities of ideological and political education of college students,and improve the subjective effect of college students.But the negative information of mobile phone media.reduce the acceptance effect of ideological and political education in colleges and universities.Its essence,to its dregs,Hovw to rational use of mobile media,make it a tool to improve the acceptance of' ideological and political education of college students.has become one of the common concerns of schools,parents and students.This paper summarizes the connotation and propagation characteristics of mobile phone media,points out the significance of research on the acceptance effect of college students' ideological and political education based on mobile media.At the same time by using the method of questionnaire,designed the "Questionnaire of Acceptance Effect of Ideological and Political Education of College Students Based on Mobile Media".The investigation took place from the following three aspects:College students use and recognize the status of mobile media:The urrent situation of ideological and political education of college students by using mobile media;And the acceptance effect of ideological and political education of college students based on mobile media.In the background of mobile phone media.in the activities of College Students Ideological and political education.Summed up the problems existed between subjec of acceptance.transfer.object of acceptance,accept mediator and the environment of acceptance.Put forward the path of enhance the acceptance effect of ideological and political education in college students under the background of mobile media:optimization of college students to cultivate college students' network schema;opinion leader:improve teaching professionalism;implement teaching technology concept of mobile phone media;mobile phone content update accept;to improve college students' media literacy education:the ideological and political education;to carry out micro platform "mobile phone" Mu "online education;establishing managing mechanism construction of mobile phone media;campus culture communication sub circle and so on.